Cookie Time Make Band Adoption Official

30 April 2009

Cookie Time Make Band Adoption Official

Cookie Time today officially adopted roots/rock band dDub, kicking off a range of activities to promote dDub’s music during New Zealand Music Month.

Held at Radar Records in Christchurch, the lunchtime adoption was formalised with the signing of a specially tailored New Zealand adoption certificate, witnessed by Kiwi music legend Ray Columbus.

A renowned entertainer who received an OBE honour in 1974 for services to New Zealand, Ray Columbus said he was delighted with the initiative.

“Cookie Time is providing a wonderful service to dDub and they are setting a great example to other companies and the broader New Zealand music industry. They have really made this project special by supporting a band they are passionate about, whose approach to music fits so well with their brand” he says.

As part of its support Cookie Time is supplying free MP3 downloads to Cookie Time consumers and has put stickers promoting the downloads on 350,000 cookies to be sold during Music Month.

The company is also producing limited edition ‘Cookie Sandwiches’ – dDub’s ‘Awake at Dawn’ album sandwiched between two Chocolate Chip cookies. A free outdoor concert in Christchurch on 23 May, called Chill on the Terrace, will wrap up the activities for May.

Cookie Time Founder Michael Mayell says the adoption is a win-win.

“Not only will these activities help dDub get their music out there, we will also be helping our customers discover some amazing New Zealand music. We are thrilled to be in a position to support this awesome band in this way,“ he says.

dDub lead singer Derek Browne is excited to be teaming up with the iconic Kiwi company and is confident that the fresh approach will be successful in getting their music out to a wider audience.

“We are stoked to be forging such a great relationship with Michael and the Cookie Time team. Like dDub, Cookie Time has a hard working, people-focused crew who are proud of what they are doing, so it’s a natural joining of forces. Cookie Time’s support has already encouraged a bunch of new innovative ideas and has really boosted the morale of the band in moving to the next level.

“The initiatives developed for NZ Music Month 2009 will allow our music to reach a whole new audience. In the long term, we are also looking further afield and hope to take our music into other markets beyond Australasia” Derek Browne says.

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