Hoyts Celebrate 100 years

Hoyts are inviting their members to ‘celebrate with the stars’ by offering them a free movie ticket on their birthday

In an initiative new to the New Zealand market, one of the big cinema players Hoyts are celebrating their 100th birthday by inviting you to join them on your birthday. Every Hoyts member will receive a free ticket to see a movie of their choice, and in another Hoyts first they can choose any cinema experience ... for free!

Members can choose to spend their birthday in the La Premiere luxury cinema. Seated in the comfort of a double reclining leather couch, gourmet menu & wine list complete with in-cinema waiter service. Or they might like to experience thehalfpipe which is New Zealand’s only beanbag cinema. Why not watch your favourite film on XtremeScreen? Complete with 10,000 watts of surround sound, and a base system so powerful it’ll blow your mind. The XtremeScreen at Hoyts Sylvia Park Auckland holds the Guinness world record for the biggest cinema screen in the world* - right here in New Zealand!

Hoyts general manager of marketing, Ms Hoogendoorn said it was important to celebrate the 100th birthday with the movie-going public. “Turning 100 is a significant milestone in this industry and an occasion that employees across Hoyts are proud to be celebrating.”

Hoyts Australasia might be turning 100 but it is their members who will receive the gifts. Hoyts expect their member database to triple as New Zealander’s take up this exciting opportunity. To qualify for a free ticket you simply need to be a member of the Hoyts movie club with your correct birth date listed. If you are already a member, you don’t need to do a thing – you will automatically receive your invitation 10 days prior to your birthday. Register at hoyts.co.nz/celebrate.

“We feel privileged that for a number of years now Kiwi’s have chosen Hoyts cinemas in which to experience the vision of marvels like Tarantino, Spielberg and Coppola.” Say Hoogendoorn. “More than anything, this is about thanking the New Zealand public for their support and involvement over the years” .

Those about to turn a year older will have a great range of new release movies to choose from in August; From the director of The Notebook; My Sister’s Keeper, the action packed blockbuster G.I. Joe, the curious world of Coraline (also in 3D), and the hilarious new romantic comedy The Ugly Truth. Also due for release in the next year are James Cameron’s Avatar and Johnny Depp in Alice in Wonderland. Blockbuster sequels including the latest in the Twilight Saga: New Moon, Sex & the City 2, Shrek Forever After and Iron Man 2 will also hit the big screen.

The Hoyts story began when a dentist with a yearning for showbusiness rented a hall and began showing short movies on Saturday nights. From these humble beginnings grew a movie empire that spread to New Zealand boasting more than 350 screens in cinema complexes across Australasia with about 240 films playing at any time.

Get a free ticket on your birthday &celebrate with the stars! Register now at Get a free ticket on your birthday &celebrate with the stars! Register now at www.hoyts.co.nz/celebrate

*Guinness World Record Certificate holder since 2007 for the largest 35mm permanent cinema screen in the world

ENDS

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