Avatar Reveal - Wellington First in the World

MEDIA RELEASE
14 August 2009

AVATAR Reveal!
WELLINGTON First in the World
to see AVATAR Scenes on August 21

On Friday August 21, Wellingtonians will get a first-in-the-world look at director James Cameron’s motion picture epic AVATAR, when Twentieth Century Fox reveals 15 minutes of exclusive footage from the film. Readings Courtenay Central Cinema will host three free lunchtime screenings in 3D.

Twentieth Century Fox New Zealand general manager Mark Croft says Wellington will see the scenes ahead of the rest of New Zealand in recognition of the fact that the film was largely made in Wellington. Live-action filming by US production company Lightstorm took place in Peter Jackson’s Stone Street Studios and the large amount of computer-generated work was done by world-leading visual effects facility Weta Digital. Both companies are based in Miramar.

Croft says, “We like the idea of bringing the film back to where it came from and want to pay tribute to all of the highly skilled creative people involved in this extraordinary film.”

The free tickets will be available at the cinema 45 minutes before each screening (see below for screening times) and Croft advises people to secure their tickets early as demand is likely to be strong.

The trailer for the film will begin playing in cinemas around New Zealand on the same day, in line with the worldwide reveal of AVATAR, during which selected countries will see the scenes and the trailer for the first time. The film opens in New Zealand cinemas on December 17, when we will again be the first country in the world due to our time zone.

Auckland audiences can see the 15 minutes of exclusive footage on Saturday August 22 and Sunday August 23 at SkyCity St Lukes 3D cinema. See below for screening times.

AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.

AVATAR 15 Minutes of Exclusive Footage – Screening times:

Wellington: Courtenay Central 3D Cinema. Friday August 21
11:45am
12:30pm
1:15pm

Auckland: St Lukes 3D Cinema. Saturday August 22
4:00pm
4.45pm
5:30pm
6:15pm
7pm
Auckland: St Lukes 3D Cinema. Sunday August 23
4:45pm
5:30pm
6:15pm

Tickets will be available at the cinemas 45 minutes before each screening time. Free.

ENDS

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