Innovative Way to Support for Sick Children

Ronald McDonald House South Island Wins Two Global Awards
For Innovative Approach to Providing Support for Sick Children

Ronald McDonald House South Island received two Best Bets Awards during the 2009 RMHC International Conference held recently in Chicago. The Christchurch based charity was presented with an award in the Reputation category for its work on its print collateral, being recognised for excellence in its ability to share their story and build credibility and trust. The fundraising campaign, ‘The House that Love Built’ was a winner in the Resources section, recognising their innovative approach to developing strategic resources to increase revenue. Each award also came won a USD$5,000 grant.

The biennial conference gathers Ronald McDonald House Charities representatives from 30 countries and regions worldwide to learn about the most compelling issues facing non-profit organisations today and to share best practices with each other. “We’re thrilled to have been recognised for both our fundraising and communications work”, said Stuart Leck, Trust Chairman. “Our staff always strive for excellence and our creative partnership with advertising agency TimeZoneOne is also a significant factor contributing to our success - their passion and commitment to us is second to none. ‘The House that Love Built’ campaign is supported by The Press in Christchurch who provides free ad placements. These contra sponsorships are prime examples of how businesses can contribute to their communities.”

“Our global communications goal is to connect with audiences on an emotional level, but to do it consistently, authentically and respectfully.” says Linda Dunham, Chairwoman of the Global RMHC Board of Trustees. “Ronald McDonald House South Island created exemplary materials that clearly demonstrate the mission of RMHC and the impact their programmes have on the lives of children in their community. The ‘House that Love Built’ campaign was innovative and comprehensive in its approach to build new corporate relationships. New ideas and continued donor outreach is what will allow the charity to continue serving children and families who need to be together during a traumatic time in their lives. This campaign will serve as a model for other RMHC Chapters around the world.”

ENDS

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