"Build A Cure" For Breast Cancer

“Build A Cure” For Breast Cancer
Mitre 10 MEGA Focuses on Female DIY’ers

This October, Mitre 10 Mega stores across the country will host an interactive educational and fun event for female customers, in association with the Breast Cancer Research Trust.

It will be the first time that Ladies' Night, an in-store programme launched by the home-improvement retailer in the nineties, will be run nationwide as part of an effort to reach out to women eager to learn more about DIY.

The free programme will include a variety of hands on workstations and demonstrations spread throughout each store. The stations will provide instruction on various home-improvement skills, such as using power tools, painting, installing tiles and fixing leaks.

In association with the Breast Cancer Research Trust the focus of the evening will be “Build A Cure”. Just as women are taking action to transform their homes, they can also be taking action on an important health issue that affects 1 in 8 New Zealand women – breast cancer.

The Breast Cancer Research Trust is New Zealand’s only not-for-profit organisation established solely to fund research into a cure for breast cancer.

Phillipa Green, Marketing Manager for BCRT comments, “The ultimate goal of the Trust is to raise enough money to find a cure for Breast Cancer, not just in our lifetime, but by 2018.’

Paula Arblaster, Brand Manager of Mitre 10 New Zealand, said that recessionary pressures meant that more women than ever before were interested in learning DIY skills, and that a focus on raising money for a key women’s health issue was a natural fit. “Our customers will be able to say; “I can learn about DIY, enjoy some giveaways AND help a worthy cause at the same time”

Interested? Find out when “Build A Cure” is happening at your local Mitre 10 MEGA and book in at www.megaladiesnight.co.nz

ENDS

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