Turncoats / NOM*d Winter 2010

Media release 23rd September 2009

TURNCOATS / NOM*D WINTER 2010

We used to be good children. And then we grew up and we ran away.....

For Winter 2010, NOM*d presents... Turncoats, a journey from innocence to experience, with a few lessons in non-conformity along the way.

They started out as paragons of virtue. Modest pinafores and sober suiting are rendered in a God-fearing palette of black, khaki, and virginal white. Bibs and aprons are key shapes for young pilgrims, with the military accents and reworked tailoring that are the hallmarks of NOM*d.

But good children must grow up, and at the heart of Turncoats is the adolescent rite of passage that leaves no little girl (or boy) unchanged.
Tie dyed velvet and brazen flashes of silver remind us that there's more to life than hoping for Heaven. Worldly delights are referenced in accents of leather and velvet, adding an unexpected sensuality to garments worked in wool jersey, sweatshirting and flowing rayon.

The conflict between conformity and self expression is embodied in leather pieces that literally cage the body, a witty play on the possibility of throwing off what shackles may bind you.

The journey this season is towards self-knowledge and just as knowledge transforms us, so too vintage fabrics and traditional shirting are reworked into dresses and tailoring as the old becomes the new.

This is a wardrobe for visionaries, brave enough to find their own path.
Being yourself doesn't necessarily mean being alone in this world. Some of these children grow up, and make their way back home.
Their rites of passage enacted, in a blaze of blues and purples, the Turncoats take their place in a confident new world.

View the film at: www.nomd.co.nz/turncoats.html

WWW.NOMD.CO.NZ

ENDS

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