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Montana WOW® winning partnership continues
Montana WOW® winning partnership continues
The twelve-year partnership which has been described by Tourism New Zealand as “exemplifying New Zealand at its creative, innovative best” is to be extended for a further three years until 2012 with the signing of a new naming rights sponsorship agreement between Montana, and the World of WearableArt” Awards.
Founder of World of WearableArt” Ltd, Suzie Moncrieff, and Montana”s managing director, Fabian Partigliani, announced the new agreement on stage at the 2009 Montana World of WearableArt” Awards show on Friday 25th September.
Montana”s managing director, Fabian Partigliani, commented “Montana is extremely proud to support the Montana WOW® Awards Show and we continue to share in WOW”s vision and passion to deliver a powerful and unique event that is experienced by nearly 40,000 people each show season”.
“Montana, like the World of WearableArt”, is a pioneer of innovation, both on the local and international stage and both organisations continue to push the boundaries to deliver experiences that put them at the forefront of their respective fields. Earlier this year, Montana celebrated 30 years of pioneering Montana Marlborough Sauvignon Blanc at our Montana Brancott Winery in Marlborough and guests were “WOW”ed with a superb Montana WOW® mini-show “ this certainly created a magical atmosphere for the celebrations”, says Fabian.
Founder of World of WearableArt” Ltd, Suzie Moncrieff comments “We are delighted to continue to have Montana work alongside us as our naming rights partner. Events like the Montana World of WearableArt” Awards Show require the partnership and leverage of corporate brands. Montana has been there since 1998 and we salute their vision and creativity”.
In the twelve years of Montana”s partnership with the World of WearableArt”, Montana has continued to lead the way in driving New Zealand”s international wine reputation through its innovative and distinctly New Zealand styled wines, such as its acclaimed Montana Reserve, Montana Terroir Series and Montana Letter Series ranges.
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