Four Fascinating Features For Readers This October

Media Release
October 2009

DIGEST THIS – FOUR FASCINATING FEATURES FOR READERS THIS OCTOBER

Whether it’s breast cancer breakthroughs, remarkable research, kilojoule counting or DIY disasters, the October issue of READER’S DIGEST has something to interest everyone. We explore some of the angles you may be interested in using in your programs or publications and have interviewees available on each topic.

NEW ZEALAND’S TALLEST POPPIES: BRIGHT YOUNG MINDS

The future of New Zealand is in capable hands. Meet the young, fresh faces holding their own on the World stage, transforming the field of medical, environmental and technological research in New Zealand and Australia. Local heroes such as the Wellingtonian woman developing a vaccine for cancer, and the Victoria University lecturer pioneering an invention that will make computers go even faster, prove how this new generation of researchers are leading the way for global change and innovation.

FAT ATTACK: THE KILOJOULE DELUSION

Kilojoule counting doing your head in and having trouble losing weight? Little wonder when it seems we have been mislead when it comes to counting kilojoules. This READER’S DIGEST food feature explodes some of the myths and simplifies the science behind our energy intake. From choosing chocolate brownies over muesli to the kilojoule benefits of serving raw or cooked food, ‘The Kilojoule Delusion’ weighs up the pros and cons of the way we eat. With summer on the way, this article will provide you with all the information and research required to improve your kilojoule consumption and get the most out of your diet.

DON’T TRY THIS AT HOME: THRIFT DISASTERS

With the rise of cost saving strategies in these tough economic times, READER’S DIGEST exposes the real expense of not calling in the professionals. DIY dilemmas, home improvement horrors and cosmetic catastrophes leading to hospital visits and expensive bills are just some of the stories shared about the disastrous consequences of thriftiness.

Learn from others’ mistakes and take heed from the READER’S DIGEST list of frequently made ‘bargain blunders’ to avoid being a victim of a man made DIY disaster.

FIGHTING THE BIG C: BREAST CANCER BREAKTHROUGHS

October is breast cancer month and Reader’s Digest explores some of the breakthroughs in our treatment and understanding of the disease from miracle drugs to improved breast cancer screening and new research on treating reoccurring cancer. It also explores research and advice on how to create a potential cancer-fighting diet incorporating super foods such as eggs, mushrooms and green tea; and delivers invaluable tips on maximising the effectiveness of breast cancer drugs and chemotherapy.

ENDS

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