North battles South in online cooking competition

MEDIA RELEASE

6 October 2009

After one month and thousands of votes cast, several strong contenders are battling it out in the Search for New Zealand’s Favourite Recipe.

Kiwi home cooks everywhere, from Whangarei to Invercargill, have so far submitted around 400 recipes in the online competition and registered over 10,000 votes, with the top two leading recipes – a white chocolate mudcake and an orange chocolate cake – coming from Auckland and Christchurch respectively.

New Zealand food writer and chef, Paul Jobin, who is promoting the campaign, says he has been inspired by the obvious passion that Kiwis have for home cooking expressing itself through the competition web site, www.nzfavouriterecipe.co.nz

“You can sense the emotional attachment that goes along with so many of these recipes. They are clearly reminders of home and the good times that New Zealanders always have around great home cooked food for generations.”

Jobin says there has been some amazing creativity on display, not just with the recipes, but also with the way people have been inspired to share them with others.

“One entrant even went so far as to create a song and accompanying YouTube video clip to share their recipe.”

Jobin is encouraging New Zealanders to visit the web site and especially support those locally flavoured recipes from their particular region.

“If you’re looking for something new to make for dinner tonight, the site is a wonderful source of great recipes that work. There’s still plenty of time to enter your recipes, try out other people’s and get your friends and when to vote for them.”

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Entrants in the Search for New Zealand’s Favourite Recipe are competing in four categories: Baking & Desserts, Main Meals, Snacks & Light Meals, and Starters and Extras.

To enter a recipe on the New Zealand’s Favourite Recipe web site, simply enter the recipe title, description, ingredients, and directions for cooking, as well as the number of servings it makes and the category. You can enter as many different recipes as you wish.

While you can vote for as many different recipes as you wish, you can only vote for a recipe once against a valid email address.

The recipe that gets the most votes will win a grand first prize of $5000 in cash. There are also prizes of $1000 for each category winner, plus 10 more prizes of $1000 for overall runners-up. Anyone who votes or enters a recipe will also be in to win one of 100 grocery vouchers valued at $100 each.

Full terms and conditions can be viewed at the web site, http://http://www.nzfavouriterecipe.co.nz

Entries will be accepted up until 25 October. Votes for recipes will continue to be accepted until 8 November. Winners will be advised on Tuesday 10 November by email and announced shortly after.

ENDS

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