Moms Are Turning To Blogs, Forums, Social Media

-- Moms Are Turning To Blogs, Online Forums and Social Media to Give and Receive Advice, Reviews and Money Saving Ideas --

91% of moms report using one or more forms of social media

Flemington, NJ, October 15, 2009 – A new media study among 300 female internet users who viewed an informational news clip on the recent popularity of blogging among mothers revealed that over a third (37%) of mothers (with children under the age of 18) use blogs and online forums for advice, product reviews and tips.

The study was conducted by HCD Research using its MediaCurves.com® website on October 13 to evaluate social media and blogging trends among female internet users, specifically looking at mothers with children under the age of 18. To view interest curves and detailed results go to: www.mediacurves.com.

The most popular type of blogging among mothers are ones that offer advice, product reviews and tips (76% of mom bloggers say they partake in this type of blogging). Among blogging moms, 72% report utilizing personal blogs (personal commentary or online diary).

The study also revealed that 91% of mothers use one or more forms of social media. The most popular social media sites used by mothers include Facebook (80%) and MySpace (44%) while blogs and online forums come in third with 37% usage. 77% of self-declared coupon clipper moms say they receive their coupons and promotions through e-mail.

Among the findings:

Please indicate which social media you use.

/ Women with children under the age of 18 / Women without children under the age of 18
Facebook / 80% / 67%
Twitter / 37% / 22%
MySpace / 44% / 32%
LinkedIn / 11% / 10%
Blogs/online forums / 37% / 24%
Other / 9% / 12%
None / 9% / 18%

Please indicate which types of blogs/forums you use, search for, contribute to, etc.
Select all that apply.

/ Women with children under the age of 18 / Women without children under the age of 18
Personal blogs (personal diary or commentary) / 72% / 69%
Corporate and organizational (internally or externally within a workplace) / 23% / 14%
Genre/niche blogs (by category such as politics, fashion, music, etc.) / 70% / 69%
Blogs that offer advice, product reviews, tips, etc. / 77% / 75%
Other / 5% / 6%

After viewing this video clip, are you more inclined to use blogs and social media to give and receive advice/reviews on saving money and living efficiently?

/ Women with children under 18 / Women without children under 18
Yes / 57% / 24%
Somewhat / 33% / 46%
No / 10% / 31%

Where do you search for and/or receive coupons and information on store specials, sales, etc.?

/ Women with children under the age of 18 / Women without children under the age of 18
Company websites / 67% / 54%
Email promotions / 77% / 71%
Blogs/forums / 50% / 38%
Social media / 29% / 15%
Newspapers / 84% / 74%
Magazines / 70% / 62%
Flyers / 69% / 67%
Coupon books / 69% / 51%
Television promotions / 34% / 27%
Other / 7% / 12%
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

ENDS

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