iD Dunedin Fashion Week Launches New CLUB COUTURE

For immediate release - Tuesday 20 October 2009

CLUB COUTURE, a new limited membership club to iD Dunedin Fashion Week will be launched this Thursday, 22 October at Temple Gallery, in Dunedin.

CLUB COUTURE members will have the opportunity to purchase exclusive packages, including tickets and access to the fashion week’s hottest events.

Key Points:

* The launch will outline membership benefits of CLUB COUTURE, with a short presentation and drinks and nibbles for guests. Models will showcase Dunedin fashion and tickets to the launch will go in a draw with a chance to win fashion by Carlson, Charmaine Reveley and Mild Red.

* Two membership package options are on offer, a Club Business or Group package, ideal for businesses who want to treat clients or staff to the iD Dunedin Fashion Experience on an annual basis, or a group of individuals.

* Or, an Individual Club package ideal for individuals who want to secure tickets to iD Dunedin Fashion Week events, before they go on sale to the public.

* Benefits of both packages include CLUB COUTURE member status, a membership card, tickets to the fashion week opening function, iD Dunedin Emerging Designer Awards in a Club area, iD Fashion Show pre-and post event functions and tickets to the iD Dunedin Fashion Show in a Club area.

* Access to additional tickets to all events can be organised prior to tickets going on sale to the public. Tickets to additional external events will also be available, where possible.

* An exclusive CLUB COUTURE event during fashion week will also take place. The 2010 event is to be confirmed but could include a brunch with the guest designer or a styling event. Other benefits include reserved tickets each year with an annual membership, a club membership listing on the iD Dunedin Fashion Week website and additional networking opportunities.

* The iD Dunedin Fashion Committee has introduced CLUB COUTURE to secure the longevity of this not for profit event which has grown from a one-off retail show to an exciting week full of fashion events.

* A level of funding, yet to be confirmed is in the pipeline and has provided the organising committee confidence in announcing the dates for the 2010 event. Securing further funding is still crucial to ensure this event runs to its full potential.

* Other announcements are to be made shortly, including international guest designers and judges alongside planned events as part of this iconic fashion event.

Key quotes:

Susie Staley – Chair of iD Fashion Committee http://http://www.id-dunedinfashion.com

"CLUB COUTURE is an ideal opportunity for businesses or individuals who want to be part of the iD Dunedin Fashion Week experience. There are priceless benefits that a value cannot be placed on, including securing tickets for key events in the week and access to the exclusive CLUB COUTURE event. The fashion week has grown to become a highly sought after event for emerging designers and showcases Dunedin’s fashion identity and creative talent. The number of CLUB COUTURE packages available is limited, so we urge any interested parties to secure their membership as soon as possible."

ENDS

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