Mixing Premium Entertainment with Responsibility

A Time For Charity in 2010

Highlife Entertainment Aims To Continue Mixing Premium Entertainment with Charity and Responsibility

Auckland-based premium entertainment company Highlife Entertainment is spearheading a fresh approach to their business in 2010, keeping charity and the community in as high a priority as their famous high-end events.

Following on from the phenomenal success of the 08/09 and 09/10 New Year’s Eve Experience events at the Matakana Country Park, Highlife Director Adam Bennett is looking forward to a jam-packed calendar in 2010.

Bennett’s reputation is as a promoter with a focus on the community and hosting responsible events. From a few hundred people to several thousands guests, he has built a framework that ensures safety and enjoyment at his events, with kick-backs for local communities and charities in need.

The latest New Year’s Eve event in Matakana, which drew a massive crowd of nearly 11,000 people over just 14 hours, is one of the region’s biggest annual events. With demand for the event at a frenzied level, and tickets selling out faster than any other regional festival over the new year period, the organization involves both local and regional support from the Police to St John’s, to local caterers, security and even mutual support from the Omaha Beach Surf Life Saving Club.

As well as providing added security at his own expense for the local Omaha surf club on new year’s eve and hiring private cleaners to collect refuse on the Omaha streets after the new year’s eve party, Adam also left several marquee’s erected at the Matakana Country Park so the surf club could hold its annual dinner, auction and dance on January 3rd. Cash donations were also made from Highlife to the Matakana Fire Station ($2000), the Matakana Primary School ($3000) and to The Matteo Fund ($2500): a fund to help a local 14 year old Omaha boy who is battling Cancer.

John Williams, Youth Aid Community Officer for Warkworth, says Adam’s events are extremely well organised: “Adam shows great support for the local Omaha and Matakana region, and constantly looks to address any issues and improve the events he hosts. This year’s event was very well run with a really well behaved bunch of guests. He even put on free buses for the locals to and from the event so we had limited pedestrians – he thinks through all the little things.”

Karl Berghan from the New Zealand St John said “This Years Highlife NYE Party was very well organised. There was plenty of water for the public to purchase and they were generally a friendly crowd.”

In late 2009, Bennett hosted his 30th birthday party at Northcote Point’s ‘The Wharf’ venue, and asked guests to bring food parcels for the Salvation Army in place of gifts for himself. The initiative helped donate more than $50,000 worth of food to families in need. He repeated the initiative at Christmas time, raising over $15,000 in food parcels for the Auckland City Mission.

Safety, service and comfort are paramount in the planning of Highlife events. Efficient services are implemented so that large numbers of people can enjoy themselves without getting into trouble or risking endangering others.

Now in the middle of a scorching hot summer season in New Zealand, Adam and his team are looking forward to events in late January and mid-February where they can again host a happy party crowd, and bolster the business of local communities.

www.HighlifeEntertainmentco.nz

Upcoming Highlife Entertainment events:

Fiesta Del Sol
Saturday, January 30th (Auckland Anniversary weekend)
Stonyridge Vineyard, Waiheke Island

Sounds of Summer
Saturday, February 20th
Masonic Tavern, Devonport

ENDS

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