Images: Wozniacki's new outfit at Australian Open

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New season - new dress for Stella’s tennis girl
- Caroline Wozniacki to show her new spring/summer 2010 outfit
at Australian Open -

January 19, 2010 – This week the young Danish tennis sensation Caroline Wozniacki presents her new spring/summer 2010 outfit at the first Tennis Grand Slam Tournament of the year in Melbourne. Caroline starts the new year as the No. 4 player in the Sony Ericsson WTA ranking and has been the new exclusive face for the adidas by Stella McCartney tennis collection since the US Open in August 2009, where she played the finals for the first time in her young tennis career.

"I started wearing adidas by Stella McCartney at the US Open last year and I reached my first career Grand Slam final. After that I completed the year strong and finished 2009 as the No. 4 ranked player in the world. So to say that I'm happy with the new line would be an understatement. I really do feel that looking your best on the court and feeling good about yourself is an important factor in how you play. I have had great results wearing Stella’s adidas tennis line and I plan to continue to be even more successful in 2010. Wait until you see what I'm wearing in Australia, it will be the best yet and I'm so excited," says Caroline Wozniacki.

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Stella McCartney comments “It’s very rare for a fashion designer to dress one of the top 10 players in the world. I couldn't be more thrilled and happy to be given that opportunity. Lets hope this will enhance her performance!”

Entering her second season in adidas by Stella McCartney, Caroline will be wearing on court highlight pieces of tennis apparel and footwear from the new spring/summer 2010 sporty and fashionable adidas by Stella McCartney ss10 tennis collection. Caroline’s on-court outfit features the Tennis Performance Dress (Art. No. P98386) in “alloy”, a fresh light colour for the spring season. The dress includes adidas CLIMALITE® technology with special materials and mesh panels on the sides for optimum ventilation, keeping Caroline’s body dry while she performs. The design features new spring floral motifs on the front with decorative baby flatlocks at all stitchings.

Caroline also wears the Performance Hot Pant and Bra in seed pearl and the Tennis Performance Jacket (Art. No. P98378) in slate green with biker-style design elements such as diagonal zippers, chunky pockets, shoulder flaps and a biker-style belt to contrast the feminine floral motif on the dress. She also wears an organic cotton visor (Art. No. P98511) in white, white wristbands (Art. No. P98508) and the Lucrari Tennis Performance Shoe (Art. No. G19417) in running white, aluminium and apollo. The shoe is based on the renowned adidas Barricade V tooling which provides the perfect mix of midfoot stability, flexibility and cushioning for maximum comfort, set in place through several well-known adidas technologies (adiPRENE®, adiPRENE+®, adiWEAR® 6, TORSION® SYSTEM). When Caroline steps on court she brings along the Delibuta Tennis Bag (Art. No. V00934) in which she keeps all her gear and lucky charms from her friends and family.

Caroline Wozniacki has been part of the adidas Player Development Program since 2007. The program helps nurture young talents with a unique mix of advice and support giving an extra helping hand to build a career. The service strives to complement the player’s own team with additional advice, coaching and motivation.

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The spring/summer 2010 tennis collection hits retail in January 2010, including high-end department stores - such as Lane Crawford, Isetan, Harrods, Holt Renfrew and Nordstrom - as well as adidas online stores, adidas Sport Performance stores and selected sports retailers all around the world.

Prices range from € 15 for the sweatband and € 35 for the organic cotton visor to € 145 for the Lucrari Tennis Performance Shoe (Art. No. G19417), € 140 for the Tennis Performance Dress (Art. No. P98386) and € 160 for the Performance Hooded Jacket (Art. No. P98378) and the Delibuta Tennis Bag (Art. No. V00934).

- Ends –
Notes to Editors…

Successfully grown since 2005, the adidas by Stella McCartney collaboration was launched with a spring/summer collection in February 2005 and remains a unique concept for women. The collection remains deeply rooted in sport and continues to re-define and challenge traditional sport silhouettes. The highly functional sports range consists of apparel, footwear and accessory pieces in Running, Gym Yoga, Gym Studio, Tennis, Golf, Swim, Cycling, Triathlon and Wintersports fusing style with top-level technology for maximum performance: The highlight technologies are FORMOTIONTM and CLIMA365 within apparel and the women’s specific running technology in the Supernova Glide and Barricade V within footwear.

Key silhouettes in the Tennis collection are inspired by feminine floral motifs in soft colours with tonal flower embroideries. The cover-ups and jackets show details from eighties fashion inspired by biker jackets, padded shoulders and chunky zippers and pockets, mixed with high-end fabrics and shiny finishings and unique performance on the tennis court. The collection also includes adidas CLIMALITE® technology plus footwear including the Lucrari Tennis Performance Shoe which features Barricade V tooling and technology, adiPRENE®, adiPRENE+®, adiWEAR® 6 and the TORSION® SYSTEM.

CLIMALITE® is a light and breathable fabric that works to keep you cool by conducting heat and sweat away through a combination of heat- and moisture-dissipating materials and three-dimensional design. The special fabric pulls sweat away from the skin to the outer fabric face for quick evaporation, enhancing the body’s natural temperature regulation, keeping you cooler, drier and more comfortable.

BARRICADE V is adidas’ biggest-selling tennis shoe and provides unbeatable stability on court for all players on a wide range of surfaces. Featuring adiWEAR® - a durable, non-marking rubber - the Barricade avoids early wear and tear, essential for both practice and matches. The TORSION® System technology provides the perfect mix of midfoot stability and flexibility, while adiPRENE® cushioning ensures maximum comfort during even the longest of rallies.

adidas Player Development Program
The adidas Player Development Program was created in 2006 to address the individual needs of both junior and professional tennis players. The service offers a unique mix of advice and support, from coaching and fitness training through to hitting partners, nutritional advice and career management plans to nurture adidas Tennis talent over the coming years. Caroline Wozniacki, Ana Ivanovic, Fernando Verdasco, Daniela Hantuchova, Sania Mirza, Yuki Bhumbri, Laura Robson and Sorana Cirstea are some of the players currently participating in the program, which does not replace their own personal trainers but instead gives them an extra helping hand to build a successful career. Over 30 additional players, including Marcos Baghdatis and Sam Querry, have used this service at various stages in the past four years.

Note; adidas is a leader in tennis footwear and apparel supplying, in the past, legendary players such as Ilie Nastase, Rod Laver, Stan Smith, Ivan Lendl, Stefan Edberg, Andre Agassi, Steffi Graf and Justine Henin with the best sportswear for their needs. Now Ana Ivanovic, Fernando Verdasco, Dinara Safina, Jo-Wilfried Tsonga, Fernando Gonzalez and Marat Safin, to name a few, benefit from the best technology and innovation in both adidas footwear and apparel allowing them to prepare for their on-court challenges.
adidas offers products out of two different divisions: Sport Performance (leading technologies), Sport Style (Fashion Group and Originals). The adidas by Stella McCartney range is part of the adidas Sport Performance division.

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