Campbell Live A Clear Ratings Winner

Auckland And Metro Audiences Make Campbell Live A Clear Ratings Winner

Campbell Live's comprehensive and exclusive coverage of yesterday's Auckland power cuts resulted in a triumphant return for the programme last night in key Auckland and Metro demographics.

In the 18-49 Auckland Urban audience, Campbell Live won a 24.6% share, four times greater than Close Up's audience of 6%. Campbell Live's figures showed a significant win, with an audience share more than double that of Close Up in TV One's own 25-54 year-old target audience in Auckland (22% - 10%).

Campbell Live had all the key players in the power cut furore, while Close Up didn't manage to cover the story at all.

Aucklanders responded well to this, tuning into TV3 in their droves for more information about the power cut situation that affected 20 areas around the city.

In fact Campbell Live dominated in all main centres. In the 18-49 Metro audience (Auckland, Hamilton, Wellington, Christchurch and Dunedin) the programme enjoyed a 19.5% share, nearly double Close Up's 10.8% share with that audience.

Mark Jennings, TV3’s Director of News and Current Affairs, said "such a one-sided victory in the main centres and Auckland in Campbell Live's first night back was a richly deserved result of their outstanding coverage of breaking news."
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