Chalkydigits Landing On Chalky Island!

FOR IMMEDIATE RELEASE
1 FEBRUARY 2010

Chalkydigits Landing On Chalky Island!

Last winter chalkydigits clothing crafted a distinctive pin badge of our native South Island Robin in aid of returning these vulnerable birds to the off shore sanctuary, Chalky Island. AND THEY HAVE DONE IT! Thanks to a huge response from the public, in March chalkydigits will be travelling to the island with the similar name in Fiordland to release these cheeky wee birds (which originally inhabited the island prior to a fatal stoat invasion) and they are taking one lucky chalkydigits fan with them!

Jeni Pelvin of Dunedin won chalkydigits summer Chalky Island competition and now she will heading off on the trip of a lifetime, helping to make conservation history in New Zealand. The project involves being flown by helicopter to the remote island to release the birds, heading by boat back to the mainland to capture more birds from the bush for the second release, and then back to Te Anau by helicopter. Jeni is particularly excited at this opportunity as conservation has been a lifelong passion for her; she studied Ecology at Otago Uni and her family is active in local conservation initiatives in Dunedin. “South Island Robins are national treasures. What a privilege to be able to participate in chalkydigits Chalky Island project - I'm stoked!” says Jeni.

Now, the chalkydigits staff just has to get ready for their momentous trip down to the deep south and somehow still manage to get their Winter 2010 range completed and in store by mid-March. “It’s worth every ounce of extra pressure this season for this awesome opportunity to help protect one of New Zealand’s unique species for the generations to come” says the director of chalkydigits, Liz Collins. “We genuinely love our land at chalkydigits, it’s most often the inspiration for the graphics on our garments and so we’re really glad to be able to advance its preservation”.

Background
Chalkydigits is no new kid on the block when it comes to making original, hardwearing and edgy clothes in New Zealand. They are about to turn the ripe old age of ten and have no intention of slowing down now – in fact; they reckon they are just getting warmed up!

Renowned for their designs reflecting kiwi culture, lifestyle, and the natural world, chalkydigits has always maintained that their business is about creating the highest quality clothing with the least impact on the land. So, naturally, all their gear is made in New Zealand using organic and natural textiles as much as they can, including luxurious merino, produced in the South Island and certified with the zque stamp of approval. To read more about chalkydigits and their Chalky Island project, or view their clothing range go to www.chalkydigits.co.nz

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