Rugby World Cup Theme Song a Hit

FOR IMMEDIATE RELEASE

Thursday 6 May 2010

Rugby World Cup Theme Song a Hit

Most Kiwis who have heard the campaign song for marketing the Rugby World Cup think it’s a hit, but it’s a definite flop for older people.

UMR Research’s latest New Zealand survey of people aged 18 years and over has found that about three-quarters (71%) of people have heard the song ‘Be Here, Right Now’ by Kiwi rock group The Feelers.

Of those that have heard the song, 64% say they like it, 32% say they don’t like it and 4% are unsure. However, most of those over 60 who have heard it don’t like it (59%).

The song is equally popular among men and women and most popular among those aged 18-44 years with about three-quarters of that age group saying they like it.

ENDS

Marketing_Song_For_RWC_2011_May10.pdf

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