Have A Brew For Belgium

MEDIA RELEASE JULY 2010

Have A Brew For Belgium

France isn't the only country celebrating a revolution in July. Stella Artois® fans are in for a treat on the 21st, as the eight Belgian Beer Cafes around New Zealand celebrate the Belgian National Holiday with special promotions and festivities.

July 21st is a hugely important day in Belgian history, traditionally celebrated with festivals, fireworks, feasting – and of course, beer! For those who can’t celebrate in Brussels, Belgian brew Stella Artois® is the perfect beverage to commemorate the day that Belgium became independent from the Netherlands and crowned its first king in 1831.

You don’t have to be Belgian to enjoy this historic occasion. You just have to like Belgian beer - so head to a Belgian Beer Café and join in the festivities with a crisp, refreshing Stella Artois®.

At the Belgian Beer Cafés can you be confident you’ll be the recipient of the 9-step Stella Artois® Pouring Ritual. Starting from the shape of the chalice glass (to release the beer’s aroma and flavour), through to sacrificing some beer from the tap before starting the pour, to finally ensuring the perfect 2cm thick foam head (that protects the beer from oxygen and keeps it fresh) you’ll be guaranteed the best possible taste experience of your Stella Artois®.

The Stella Artois® story began in Leuven, Belgium in 1366 with the Den Horen Brewery, later renamed Artois after the master brewer Sebastian Artois. First brewed as a Christmas beer, now Stella Artois® is enjoyed all year round by those who appreciate the finest quality and craftsmanship.

Stella Artois® - no better way to celebrate the Belgian National Holiday!

ENDS

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