Family of Sponsors reunites for Winter Festival 2011

10 March 2011

Family of Sponsors reunites for Winter Festival 2011

Major sponsors of the Southern Hemisphere’s biggest winter party, the
American Express Queenstown Winter Festival, have wasted no time signing up
for more winter fun in support of 2011 celebrations, and have in fact given
their full backing for the event until 2013.

American Express again throws its impressive weight behind the event as
title sponsor of the ten-day Festival while Air New Zealand, Pernod Ricard,
NZSki and Mediaworks will bring their own flavours to the party as platinum
sponsors.

Sponsorship is rounded out by almost 30 gold, silver and bronze sponsorship
partners from New Zealand businesses, local partners such as Skyline,
SkyCity and Lakes Leisure along with community funding organizations.

Queenstown Winter Festival Director Simon Green said he was delighted to
welcome back the family of sponsors.

“This ‘thumbs up’ from major companies gives us the financial stability to
move forward with strategic planning and long term development of the
Festival. It reaffirms the value of festival to Queenstown, to New Zealand
and to the companies that are willing to invest their money, time and
energy,” he said.

“2011 is a busy year for New Zealand events in a difficult economic climate.
These are major brands committed to Festival and Queenstown. This gives
great credibility to Festival as an event that successfully delivers for the
local community as well as its visitors.”

Mr Green said that while the ‘family of sponsors’ was a casual term, in fact
several companies had found ways to work together maximizing their
involvement and now enjoyed close and beneficial business partnerships.

American Express Director of New Zealand partnerships, Peter Newton, said
getting behind a major event such as the American Express Queenstown Winter
Festival offers a myriad of opportunities for businesses.

“For example, Air New Zealand and American Express have worked together and
with the Festival for many years. Last year we celebrated the launch of the
Air New Zealand American Express Platinum Card in Queenstown during Festival
with great success,” he said.

Now in its 37th year, the 2011 American Express Queenstown Winter Festival
promises a whimsical winter wonderland with a programme of new events, old
favourites and plenty of entertainment and celebration on offer.

The American Express Queenstown Winter Festival opens on Friday 24 June and
runs until Sunday 3 July. More than 40,000 people are expected to attend
events injecting an estimated $50million into the local economy.

To sign up for the latest festival news visit [1]www.winterfestival.co.nz.
Links:
1.
http://winterfestival.us2.list-manage.com/track/click?u=8333b275d57c62936da665ce8&id=f3b0c68e53&e=1283a6ab30

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