More than 100 Church Logos Represent Membership Diversity

More than 100 Church Logos Represent Membership Diversity

18 May 2011

AUCKLAND, New Zealand –

One way to note the growth in Latter-day Saint membership worldwide is with different languages in which the name of The Church of Jesus Christ of Latter-day Saints is known.

The Church translates its written material such as scriptures, teaching manuals and magazines into 166 languages and now has reached a milestone with its official logo by translating it into more than 100 languages.

Latter-day Saints believe the Church's name was given to Joseph Smith in a divine revelation in 1838. Joseph Smith said the modern-day Church was a restoration of the Saviour's church that He established during New Testament times.

[http://newsroom.lds.org/media/9-logos%20sampling.jpg/blog]

A sample of nine Church logos.

The First Presidency oversees the creation of new Church logos upon the recommendations of general authorities. The process begins with an area presidency (general authorities assigned to oversee Church administration in specific geographic areas) indicating a need to create a logo to represent a language not currently served.

Once approved, the logo is translated into the new language, a final review and approval is given and the logo is typeset for use in all Church correspondence, publications and materials.

The current official Church three-line logo, introduced in 1995, reflects the prominence of the Saviour in both proportional sizing and position in the name of the Church. It reflects the devotion Latter-day Saints have for the Lord Jesus Christ.

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