New Time Slot for Daily News Broadcast

PUBLICITY ADVISORY

Monday, 20 June 2011

New Time Slot for Daily News Broadcast

New Zealand’s only indigenous television broadcaster, Maori Television, is revamping its news section with flagship news programme TE KAEA moving to 5.30pm on Monday 4 July.

The move gives viewers the opportunity to watch news from a Maori perspective directly before the mainstream 6pm bulletins.

New weather graphics and subtle changes to the news set will also be launched as part of the move to the new timeslot.

General Manager of News and Current Affairs, Te Anga Nathan, says the reasons for moving TE KAEA to an earlier time slot were threefold, firstly to be among one of the first news bulletins to air each evening competing head to head with Prime News, secondly to be exposed to a wider viewing audience, and to allow for the 7:30pm bulletin to be subtitled in English for non-Maori language speakers.

“It’s clear that Maori viewers want to watch Maori news and mainstream news programmes, moving TE KAEA to 5:30pm allows viewers to look into the Maori world directly before the 6pm bulletins – so they get the best of both words.”

TE KAEA will now replay on Maori Television twice at 7:30pm and 11pm with English subtitles and at 10:30pm on the Te Reo channel. The 5.30pm addition will give TE KAEA four plays across the two channels each day.

With TE KAEA moving to the earlier time comes amendments to other programmes as well.

Maori language youth entertainment show HAA, from 4 July, will now screen at 6.30pm weekdays and TOI WHAKAARI – TE MATATINI 2009 will screen at 5pm.

ENDS

TE KAEA broadcasts live at 5.30pm from July 4, replaying with English subtitles at 7.30pm and 11pm on Maori Television, and at 10.30pm on Te Reo.

HAA is on weekdays at the new time of 6.30pm and TOI WHAKAARI – TE MATATINI 2009 moves to 5pm.

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