Get Lost with The Edge

Get Lost with The Edge

2wice the prizes. 2wice the surprises.

Imagine being stuck in a box for 21 days with nothing but a camera and a computer to keep you company.
Would you do it for your share of $40,000??

Lost in a Box is BACK – and this time The Edge have upped the ante by doubling the prize money and promising more scandal, more intrigue and a few twists for good measure. After a hugely successful inaugural year which saw almost 4million hits on lostinabox.co.nz and 380,000 video views; Lost in a Box 2 is taking the claustrophobic competition to the next level.

From Monday 8 August, listeners from around NZ can register to get lost in a 2m x 3m windowless box, hidden somewhere in New Zealand, and walk away with $20,000 if they can last the distance. Once everyone’s thrown their hat in the ring, The Edge will choose five finalists who will battle it out to be the chosen one – and that’s when the fun really begins!

The lucky winner will be blindfolded and led to their new home where their only contact with the outside world will be via a live 24/7 streaming camera, Facebook chat, an interactive mapping system, and a blog.

There’s also a whole lot of cash to be won in Lost in a Box 2 – $10,000 is up for grabs for whoever finds the box, as well as daily give away of a hundred bucks! To get their hands on the cash, listeners must guess where they think the box is by placing a pin on the map at theedge.co.nz – the person who guesses the closest, wins! Clues will be given out twice a day so listeners need to stay tuned to win.

“If people thought Lost in a Box was crazy last year, you won't believe what’s going to happen in Lost in a Box 2,” says The Edge National Promotions Manager, Rob Dickey. “We’ve got a massive twist lined up that will divide the nation; it’s going to get pretty tense in that little box!”

And with 2011 being 2wice the size of last year, it seemed only right to bring on some heavy hitters. NZ’s favourite pop duo, Kidz in Space have come to the party and released a song written especially for Lost in a Box. Listen to ‘Lost’ at TheEdge.co.nz.

The prizes are bigger, the stakes are higher, and there will be more cameras, more microphones, more games, more stress, more interaction and heaps more chances to win!

Register to get lost at theedge.co.nz
The Edge Lost in a Box 2 – Delivered by Pizza Hut and the Lost in a Box Meal Deal

ENDS

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