Cast Your Attention to the DB Export Gold-En Summer

Cast Your Attention to the DB Export Gold-En Summer of Fishing

This summer DB Export is casting out a line with a new on-pack, giveaways and an online quiz.

New for the hot sunny months is the ‘Catch of the Day’ on-pack for both DB Export Gold and DB Export 33, which includes fish and fishing giveaways which are sure to catch the attention of those looking to enjoy the great kiwi pastime of a day’s fishing and ‘embellishments’ around the barbecue afterwards this summer.

DB Export ‘Catch of the Day’ prizes include three, monthly draws for the ‘Ultimate Boat ‘n Bach Weekend’ for you and three mates to enjoy two nights on Waiheke Island; one full day on a fishing charter and dinner cooked by a private chef – including all flights, transfers and accommodation.

And just in case you don’t manage to catch anything for dinner, there is also three daily prize draws throughout summer of $50 fish and chips cards – meaning you won’t go hungry and there is some fish to enjoy your beer with!

To be in to win, simply purchase a specially marked 15-pack or 24-pack of DB Export Gold or 12-pack of DB Export 33 from your local supermarket or liquor store, look for the unique code on the inside of the pack and text or enter it online at www.dbexportbeer.co.nz

For those of you who are up for a challenge and think you are a fishing guru the DB Export website has a ‘Go Fish’ fishing quiz, which will test your fishing knowledge and give you the chance to win an amazing Ultimate Fishing Kit worth $600 each month.

The ‘Go Fish’ fishing quiz is a separate competition to the ‘Catch of the Day’ on-pack however sits alongside the promotion to reinforce the DB Export brand fishing credentials through the DB Export website.

Russell Browne DB Export Marketing Manager says, “The new DB Export summer on-pack continues our successful fishing theme after our stint as the principle sponsors of the Match Fishing League TV series this year. DB Export Gold is already a fond favourite with a great day’s fishing and the tales over the barbecue about the perfect catch, which is why we decided to dedicate our summer on-pack to them with related advertising giveaways and online content to bolster our fishing association.”

“This activity is a great match, as fishing is one of those quintessential Kiwi outdoor activities as is DB Export Gold one of New Zealand’s quintessential great summer beers - it seems only right to have them complement each other.” says Russell.

For more information on the ‘Catch of the Day’ on-pack and ‘Go Fish’ online quiz visit www.dbexportbeer.co.nz.

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