Retailing Phenomenon a First for New Zealand Television

Retailing Phenomenon a First for New Zealand Television

In a first for New Zealand, The Shopping Channel is launching on SKY Channel 18, on air from 1st October 2012.

Based on the internationally popular television home shopping format pioneered by Home Shopping Network (HSN) and QVC, this retailing phenomenon, long enjoyed by shoppers all over the world, will deliver up to 8 hours of live, locally produced, entertaining and dynamic television each day.

With its multi-platform approach, The Shopping Channel is a great leap forward for retailers in reaching New Zealand shoppers. The Shopping Channel will be live streamed, available on YouTube, accessible via mobile devices and watched as on-demand viewing. New Zealanders will quite literally be able to watch, experience and buy new products anywhere and anytime.

This uniquely powerful platform will present New Zealand’s retailers and importers with an opportunity to pitch products not appropriate for their current retail formats, delivering much-needed growth in tough economic times. A majority of the content will be live television with some of the country’s favorite personalities bringing viewers a huge choice of products and services not readily available in New Zealand retail today.

Two years in the making, The Shopping Channel is the new creation of Greg Partington, Managing Director of Ogilvy and owner of Hypermedia, and a number of other advertising-related entities. “I’ve long been associated with New Zealand retail through the advertising agency including long term partnerships with Briscoe Group and Progressive Enterprises. The Shopping Channel leverages Ogilvy’s unique combination of large scale television production, retail expertise and online/data capabilities to form an entirely new business that will provide great growth opportunities for retailers and importers along with a fun shopping experience for New Zealand consumers”.

“The Shopping Channel is a big, bold move, a step change for retail in this country. We aim to produce compelling television, giving consumers access to the world of TV home shopping in a way never before experienced in New Zealand, providing local retailers, importers, entrepreneurs and inventors a venue to showcase and sell their products to the New Zealand shopper. Viewers can window shop on TV, purchase online, mobile or call centre and, through a collaboration with Mainfreight, will receive their purchase delivered promptly to their door,” says Greg Partington.

“It is an entirely new, fresh and exciting form of retailing and shopping “It is New Zealand made, locally produced television, creating up to 50 new jobs in the channel itself in year one with additional 20 new jobs in the support base, providing much-needed economic stimulus”.

The Shopping Channel’s advertisers will include large and small businesses who recognise the unique opportunity The Shopping Channel presents for companies to tell in-depth, detailed and compelling stories about their brands and products. Product categories that are predicted to perform well on the channel include: homewares, kitchenware, travel, fashion, beauty, cosmetics, personal care, jewelry, health and fitness, electronics, pet care and toys.

The Shopping Channel will form part of an advertising-related group of companies owned by the Partington Family Trust.

CEO of SKY TV, John Fellett said The Shopping Channel is a welcome addition to ever growing unique content offering on SKY. “We are delighted to be partnering with The Shopping Channel. From my own personal experience I understand how powerful home shopping can be for both advertisers and consumers. It is a global phenomenon and SKY is excited about carrying this wonderful programme format through a dedicated channel. I think New Zealander’s will love it!”

ENDS

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