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New era in music arrives in New Zealand

New era in music arrives in New Zealand

Online music streaming is set totake off with the entry of Spotify into the New Zealand market and its partnership with wireless music manufacturer Sonos.

Rumours have been abound about the fully legal online streaming service being available to New Zealanders, and Sonos New Zealand’s Jason Lake says today’s announcement is set to dramatically increase the number of music fans accessing more than 15 million songs available online.

“This is a new era for music here in New Zealand. This is a real game changer in making music available by subscription instead of the traditional option of purchasing music,” Mr Lake said.

The ultimate way to listen to online streaming services is via the Sonos wireless Hifi system, available throughout New Zealand in over 50 specialtyHiFi and leading retail stores.

“Spotify already has 10 million active users globally and we know that New Zealand music lovers are going to be just as enthusiastic.

“The Sonos and Spotify partnership has been successful in the US and Europe and we expect no different in New Zealand, with many existing Sonos users subscribing along with strong demand from new users.

“You will get the best experience from Spotify from using Sonos wireless HiFi systems,” Mr Lake said.

Mr Lake says New Zealand music fans have been heldback from accessing legal online music services for far too long.

"Spotify is the first to offer a massive music collection that can adapt to a listeners needs and stream to devices," he said.

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"Internet connectivity has significantly improved,and the devices are good enough, to stream content over the Internet to Sonos systems, rather than having to maintain a library of downloaded content.

"Eventually we will all be paying a subscription for music and we’ll have less music physically stored on devices and home computers."

Sonos and Spotify are offering Sonos New Zealand customers a free 30 day Spotify trial. The service will also be available in Australia.

The service is enhanced by using Apps for Android and iphones and tablets, turning these devices into remotecontrols to access music and build playlists.

Spotify Managing Director Australia and New Zealand Kate Vale says Spotify knows that New Zealand music lovers are going to be just as enthusiastic as those in the US and Europe.
“It’s important to partner with people who love music as much as we do which is why it’s a pleasure to be working with partners such as Sonos to bring a new era in music to New Zealand,” she said.

The Sonos Wireless HiFi System range includes the Sonos Play 3 (RRP $629), the newest all-in-one player and the Sonos Play 5 (RRP $899), which is more suitable for larger rooms. A Sonos Bridge also enables instant wireless setup. Multiple players can be set up in a home or office and are capable of each playing different music.
About Sonos
Founded in 2002, Sonos is the leading manufacturer of wireless musicsystems, With Sonos you can stream all the music on earth, wirelessly, in any room and control it with your Android smartphone or tablet, iPhone, or iPad. In addition to playing your personal digital music collection, The Sonos Wireless HiFi System gives you access to millions of songs and thousands of radio stations by partnering with AUPEO, Deezer, iheartradio, JUKE, Last.fm, MOG, Pandora, Rdio, Rhapsody, SiriusXM Internet Radio, Slacker Radio, Spotify, Stitcher SmartRadio, TuneIn, Wolfgang’s Vault, and more. The award-winning system is available at more than 11.000 retailers in over 65 countries worldwide; or direct from Sonos at www.sonos.com. Sonos is a privately-held company, headquartered in Santa Barbara, CA with offices in Cambridge, MA, Hilversum, Netherlands, Beijing and Shenzen, China, and Penang, Malaysia.

© 2004-2011 Sonos Inc. All rights reserved. SONOS and all other Sonos product names and slogans are trademarks or registered trademarks of Sonos,Inc. SONOS Reg. U.S. Pat. & Tm. Off.iPhone, iPod touch, iPad and iTunes are trademarks of Apple Inc. Android is a trademark of Google Inc. All other products and services may be trademarks or service marks of their respective owners.

About Spotify:
Spotify is an award-winning digital music service that gives you on-demand access to over 15 million* tracks. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Since its launch in Sweden in 2008, Spotify has become the largest and most successful music service of its kind, with over 10 million active users and over three million paying subscribers. Spotify is now available in 15 countries around the world: Germany, US, UK, Sweden, France, Spain, Netherlands, Finland, Norway, Denmark, Austria, Switzerland, Belgium, Australia and New Zealand.
*Number of tracks licensed globally.

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