Calling all snow loving Ladies

Media release

24 August 2012

Chicks on Sticks, Babes on Boards at Mt Ruapehus’ and Icebreaker Ladies Weeks

Calling all snow loving Ladies

If you fancy a week at the mountain skiing or snowboarding with your gal pals and other likeminded ladies, the ever popular Ladies Weeks are taking off again at Mt Ruapehu this month in association with Ice Breaker and Morton Estate wines.

The programme consists of four hours per day of high quality group coaching with top female instructors, with skiers grouped with others of similar skiing or snowboarding ability.

Ladies Week programme coordinator, Kat Mackenzie says Ladies Weeks are the perfect opportunity to get together with your friends and spend some time together perfecting your skills on the mountain.

“Ladies Weeks are a fantastic way to fine tune your skiing and boarding skills, as well as learn other valuable tips to master the mountain. Continuous tuition over the four days allows ladies to really improve their skills in a comfortable, social and fun environment,” she says.

“Individual gear consultations as well as great retail discounts with Icebreaker goodies, will be on offer for all ladies during the week, along with top quality professional advice on all things ski, so we are inviting ladies to come down and participate in what will be a fantastic and memorable week,” continued Kat MacKenzie.

According to Gemma Hogan, Marketing Manager at Mt Ruapehu another highlight of Ladies Week is the off-snow sessions; the social side of the programme.

“The ladies enjoy coffee catch-up’s, bubbles and a group dinner together, making the program accessible for both singles and groups. Topping this off with generous spot prizes from Icebreaker, there’s a lot to be gained from taking part in Ladies Week. A day of learning new techniques, married with great female conversation in a nurturing environment, it’s a powerful combination,” she said.

The programme includes six events to choose from over August and September and runs from Monday to Thursday with Friday set as a contingency day.

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