Queenstown a big winner on Aussie TV

Queenstown a big winner on Aussie TV

27 May 2013

Queenstown’s world-renowned adrenaline experiences proved to be a big winner in Australia last week as nearly two million Aussie viewers tuned into the highly anticipated ‘Face Your Fears Week’ on the hit reality television show “The Biggest Loser: The Next Generation”.

Filmed under wraps in Queenstown in March this year, the three episodes of the top-rating show aired on 20, 21 and 22 May to a combined audience of 1,849,000 and showcased the remaining eight contestants being tested to their physical and mental limits.

The teams were faced with a series of challenges that included mountain biking, whitewater rafting and kayaking, set against the backdrop of Queenstown’s spectacular lake and alpine scenery.

Stu Clark, Executive Producer of The Biggest Loser, said Queenstown was the perfect location for filming.

“We were inspired by Queenstown’s natural adventure playground and couldn’t think of a better place for contestants to face their fears.”

Secured through Tourism New Zealand's International Media Programme, the Queenstown episodes were facilitated by Tourism New Zealand, Air New Zealand, Destination Queenstown and various Queenstown operators who provided their time and expertise to ensure the filming was a success.

Destination Queenstown CEO Graham Budd was delighted with the result and said the high profile show was an invaluable opportunity to showcase Queenstown to its key international visitor market.

“Australia is Queenstown’s biggest source of international visitors so money just can’t buy the kind of exposure this has given us. It has showcased both our beauty and thrilling adventures as well as demonstrating how accessible we are to Aussies considering a visit.”

The episodes will also feature on the reality show's website www.thebiggestloser.com.au and updates will be shared via its social media networks which include more than 100,000 Facebook fans and 11,500 Twitter followers. Featured pages on newzealand.com will profile the contestants' experiences and social media activity undertaken by Tourism New Zealand and Destination Queenstown will ensure Queenstown’s starring role on the show is fully maximised.

For more information about Queenstown please visit www.queenstownNZ.co.nz.

ENDS

© Scoop Media