Bake up a fair deal for farmers & their communities

Bake up a fair deal for farmers & their communities

• The Big Fair Bake - Choose it. Bake it. Share it. • Choose Fairtrade (Certified or Trade Aid) ingredients, and bake up a fair deal for farmers, their families and their communities. Enter your baking at bigfairbake.org.nz

What: Big Fair Bake: online baking competition presented by Fairtrade Australia & New Zealand When: August 27th to September 10th Where: In New Zealand at www.bigfairbake.org.nz

Choose Fairtrade products with a verifiable label (FAIRTRADE Mark or WFTO member i.e. Trade Aid) to bake up a fair deal for farmers, their families & their communities and you could win a grand prize worth over $1,200 – a baking set from Millys Kitchen plus Fairtrade goodies. It’s simple – 1. Choose your favourite recipe & swap in Fairtrade ingredients, 2. Bake something to share with family & friends, 3. Submit a photo of yourself with your baking & Fairtrade products, with a short description of why you baked fair, at www.bigfairbake.org.nz Judges, Sarah Bradley, Kim Evans, & Steve Logan, will be looking for a minimum of 2 Fairtrade ingredients, and will choose a winner & 5 runners up based on the photo & description.

Steve Knapp, Fairtrade ANZ CEO says, “With Big Fair Bake we’re encouraging New Zealanders to choose Fairtrade ingredients when they bake. Fairtrade products are available in most supermarkets and independent stores across the country, so it’s easy to incorporate them into your regular shopping. And when you choose to bake with Fairtrade Certified products, you are making the choice to give a fair go to farmers, workers and their communities in some of the world’s poorest countries.”

Big Fair Bake highlights how easily Fairtrade products can be substituted into baked goods and the flow on benefits to farmers that this choice to use Fairtrade ingredients has. “Thanks to Fairtrade, I receive a good price for my coffee, I have financing, and I have a diversified farm. I think that what I have accomplished with Fairtrade is one of the best inheritances I can offer my children,” says José Toribio Vásque, a coffee farmer from the RAOS cooperative in Honduras. Visit www.bigfairbake.org.nz for baking inspiration & to find out why choosing to bake fair is good for the farmers who grow your food.

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