Online TV first set to change the lives of thousands

Media Release
21 July 2014

Online TV first set to change the lives of thousands of Kiwi women.

A Season of Change is an online TV first that aims to positively change the lives of thousands of Kiwi women. Registrations opened today for the completely free 12-week body and self-image lifestyle event kicking off on 1st September. All participants will receive free weekly digital TV episodes with expert advice on nutrition, health and fitness as well as personal image and styling for a full 360 approach to wellbeing.

The ensemble cast of experts who are part of A Season of Change include nutritionist Dane Fuller, chef Nick Honeyman, fitness guru Luke Sniewski, yoga instructor Claire Robbie, competitive athlete Anna Bramley and self-image & stylist Susana Tuya Sarmiento. This well-rounded on-going support aims to combat statistics that suggest over 80 percent of people who have lost weight, regain all of it, or more, after two years [Voss, Gretchen. (2010). http://www.womenshealthmag.com/weight-loss/healthy-weight-loss-0 ].

“A Season of Change isn’t about willpower; we are committed to helping women make behavioural changes that create a lifestyle they can actually live. One that sustains them, not depletes them and gives them life-enhancing tips, resources and opportunities for long lasting change,” says Evan Matthews, creator of A Season of Change.

“We have a group of experts who will guide women with nutritional advice and healthy eating tips and recipes, trainers who’ll give them the motivation to get moving and fit while having fun and trying new things along the way. We’ll also give their wardrobes some much-needed attention with styling ideas that help them create a positive new look and get them to a place where they feel completely transformed!” says Matthews.
New Zealand is one of the first countries in the world to experience this open source digital platform with weekly episodes being supported by a website full of extra resources plus a social media community to keep you connected with like-minded people. Registrations for A Season of Change start today at www.aseasonofchange.me and close 31st August. The free weekly online TV episodes, thanks to naming sponsor Sculpt, will be viewable every Monday starting 1st September via email and are distributed to any smartphone, tablet or computer any time and anywhere.
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