Designer Beds for Charity Campaign kicks off

Designer Beds for Charity Campaign kicks off

The art of sleep with Sealy Posturepedic

Bed manufacturer Sealy is calling on New Zealanders to get in to bed for a good cause this October.

For the second consecutive year, Sealy is supporting the New Zealand Breast Cancer Foundation (NZBCF) with help from four leading creative local talents.

Masters in their own fields, Artist ASKEW ONE (Elliot O’Donnell), fashion designers Denise L’Estrange-Corbet from WORLD and Juliette Hogan, along with interior designer LeeAnn Yare have now mastered the art of sleep by designing a bespoke fabric panel for a Sealy Posturepedic Exquisite bed.

The four Exquisite beds will be listed on TradeMe between 15 and 28 October with the entire proceeds donated to the NZBCF to help fund research and support women with breast cancer.

Each fabric panel is very different with designs ranging from bright polka dots and monochrome to pastel chevrons and fine art geometric prints.

Sealy NZ marketing manager Jenni Gaze says, “We are thrilled to be working with these exceptional artists and really appreciate the time and skill that has gone in to creating the designs. For the second year running, we have some talented individuals working alongside us on the campaign and we are really looking forward to watching the auctions on Trade Me”.

“We are proud to be associated with such a deserving charity. Sealy and the NZBCF both believe in the importance of wellbeing and sleep is an integral part of that,” Ms Gaze says. “We’re eager to see New Zealanders get behind such a worthwhile cause, knowing the proceeds will benefit a significant number of New Zealand women.”

Van Henderson, chief executive of the New Zealand Breast Cancer Foundation, is thrilled to have Sealy NZ on board for a second year with such a creative initiative.

“This year’s designs are works of art that anyone would be proud to own. Support women with breast cancer by going on Trade Me and placing a bid – every dollar counts,” says Henderson.

When you bid on one of Sealy’s bespoke designer beds, you are closer to securing an exceptional night’s sleep. The Sealy Posturepedic Exquisite collection is designed using the latest expertise in Responsive Support Technology providing three stages of support and enabling you to escape to the luxury of deep sleep every night.

For more information on the Sealy Posturepedic Exquisite range visit - www.sealy.co.nz

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