Cancer Society named official charity for Cricket World Cup

Cancer Society named official charity in New Zealand for ICC Cricket World Cup 2015

The Cancer Society has been appointed an official charity partner in New Zealand for the ICC Cricket World Cup 2015.

The tournament – one of the biggest international sporting events in the world – returns to Australia and New Zealand in February and March for the first time in 23 years.

The Cancer Society joins the ICC’s two global charity partners – THINK WISE, a joint initiative between ICC, UNAIDS and UNICEF that promotes awareness and understanding about HIV; and Room to Read, which promotes literacy – as well as the local charity partner in Australia, the McGrath Foundation.

The Cancer Society of New Zealand is dedicated to reducing the incidence and impact of cancer and ensuring the best cancer care for everyone in New Zealand.

Cancer Society executives joined ICC Cricket World Cup 2015 organisers and primary school students today at Auckland’s Mission Bay beach this morning to launch this important partnership.

The students were from Churchill Park School, which is one of hundreds around New Zealand benefitting from the Cancer Society's SunSmart Schools Accreditation programme - an initiative that helps schools improve in areas such as sun protection, role modelling, student education and use of Head of New Zealand for ICC Cricket World Cup 2015, Therese Walsh, said the Cancer Society is the natural partner for the tournament.

“Kiwis love cricket and have shown before how well they get behind major international sporting events. This provides a tremendous opportunity to promote to a massive audience the programmes the Cancer Society offers to our communities, and SunSmart is a wonderful example.”

Cancer Society acting Chief Executive, Dr Jan Pearson, said the partnership with ICC Cricket World Cup 2015 is a hugely exciting move.

“Cricket brings people together and is a real force for good in the community. The tournament will bring in supporters from around the world and, as responsible hosts, let’s support them to be SunSmart while they are here.”

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