Deep Dive to Be Broadcast Nationwide

MEDIA RELEASE NOVEMBER 2014

Deep Dive to Be Broadcast Nationwide
Wednesday, 3 December 2014, TVNZ Breakfast

William Trubridge, a freediving 15 times world record holding New Zealander, will be pushing himself to extreme limits of physical and mental endurance as he attempts to break his own current world record for an unassisted free dive.

Steinlager Pure has been supporting William this year and will broadcast the attempt to a nail-biting nation at 8am during Breakfast on ONE.

William Trubridge says: “I’ve been preparing for this attempt for the past 11 months and it feels like I’ve got the support of the nation behind me. It means a lot having the dive broadcast and I’m determined to do New Zealand proud.”

Michael Taylor from Steinlager, comments: “We’re pleased to partner with TVNZ to supply nationwide coverage of his attempt and to give William the recognition he deserves by encouraging the support of the nation.”

“Steinlager has long been a vocal champion for the indomitable Kiwi spirit that refuses to accept limitations. In William, Steinlager Pure has identified an incredible New Zealander who defies the physical and mental pressures of what is normal for a human body. He is not content to sit on his unassisted freedive world record of 101 metres and we wish him all the very best with his attempt to reach 102 metres in December.”

Trubridge shares: “The appeal of free diving is how different it is to any other sport. The fact we’re completely immersed in liquid; a single breath, the weightlessness, the absence of sounds, the dullness of the colours…everything is subtracted.”

At 100 meters deep, there’s no longer light, sound or gravity as we know it – everything is stripped away, leaving just the diver and his mental strength, stamina and resilience. It will make for gripping TV and an unmissable piece of New Zealand history.

Based in the Bahamas, William lives near a massive underwater sinkhole called Dean’s Blue Hole, a 200 metre deep cavern that’s perfect for free diving.

Unlike other sports adrenaline can work against a freediver, so instead of psyching himself up before a dive, William must calm himself to control nerves and anxiety and feel completely relaxed in order to conserve oxygen.

Unsurprisingly, William practices meditation and yoga as part of his training and is able to hold his breath for eight minutes (the average is around one minute, maybe two at a stretch before an overwhelming urge to inhale kicks in).

Save the date: Wednesday, 3 December 2014, TV ONE

www.steinlager.co.nz
www.williamtrubridge.com

ENDS

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