More Australian and NZ players in the NBA than ever before

For immediate release: Sydney, December 2014

More Australian and NZ players in the NBA than ever before

The Official NBA Online Store of Australian & NZ is now open for business

Basketball remains one of the most popular sports in Australia and New Zealand and it has also produced several professional basketball players for many major overseas leagues. Due to its growing popularity, The National Basketball Association (NBA) and Velocity Brand Management Retail (VBMR) have recently launched NBAStore.com.au and NBAStore.co.nz. These are the FIRST official NBA online stores in Australia and New Zealand respectively, which gives local fans quick and easy access to official NBA-branded merchandise.

Australian and New Zealander basketball is enjoying a boom period with six Aussies joining the NBA for this season and also a New Zealander who has been added to the ranks. Patty Mills – San Antonio Spurs; Andrew Bogut – Golden State Warriors; Matthew Dellavedova – Cleveland Cavaliers; Aron Baynes – San Antonio Spurs; Joe Ingles – Los Angeles Clippers (first season); Dante Exum – Utah Jazz (first season) and kiwi Steven Adams – Oklahoma City Thunder.

With a growing number of NBA players from Australia and New Zealand, fans in both countries are excited to show their support for these players and their teams. NBA Stores online destinations in Australia and New Zealand feature comprehensive assortments of NBA merchandise, including the latest performance and lifestyle apparel by adidas – the official outfitter of the NBA.

Just in time for Christmas, NBAStore.com.au and NBAStore.co.nz are offering all customers 10% discount on any orders up until Christmas Eve. To take advantage of this exclusive offer, use coupon codes: NBAAUPR or NBANZPR upon checkout.

Additionally, NBAStore.com.au and NBAStore.co.nz offer a variety of NBA merchandise including, bags, collectibles, headwear, and Spalding basketballs, the official game ball of the NBA. The sites will continue to introduce new features, such as the opportunity to personalize official league jerseys for all 30 teams.

“Australia is one of the largest international markets in the world for NBA merchandise sales, subscriptions to NBA League Pass and volume of traffic to NBA.com, so it is a natural step for us to partner with an established company like VBMR to offer our fan base even more access to the NBA,” said Geraldine Pamphile, Vice President of Global Media Distribution and Global Merchandising Group, NBA Asia.

NBAStore.com.au and NBAStore.co.nz have been optimized to offer enhanced product views to show specific design details and navigation features, allowing fans to search for items by team or product category across a range of mobile, tablet and personal computing devices.

VBMR, through its partnership with Australia and New Zealand’s sports retailer Rebel Sport will also help deliver new and exciting retail programs for NBA fans.

“VBMR is thrilled with the opportunity of representing NBA’s online retail programs in Australia and New Zealand,” said David Tucker, CEO of VBMR. “The NBA is one of the world’s leading sporting organizations and the opportunity to partner with them represents another step in the strong growth of VBMR in recent times.”

For all things NBA, visit www.nba.com and follow us on Facebook (www.facebook.com/NBAAustralia and www.facebook.com/NBANewZealand) and Twitter (@NBA_AU and @NBANewZealand) for all the latest news and updates.

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