Anchor Milk Reignites 1935 All Blacks Partnership

July 31 2015

Anchor Milk Reignites 1935 All Blacks Partnership

Today Anchor milk announced that it will be partnering with the All Blacks, refreshing its original 1935 Anchor-All Blacks partnership.

On July 31st, eighty years ago, the All Blacks and Anchor milk products were loaded onto the 17,000-tonne export ship Rangitiki and set sail for the shores of England side-by-side, marking the beginning of Anchor’s partnership with the All Black’s successful 1935 tour of Britain, Ireland and Canada.

Fonterra Brands New Zealand Director of Marketing, Clare Morgan, says many of those 1935 players came from dairy farms themselves, as many still do today and it’s the shared values of the two that fuelled the original partnership and remains true today.

“New Zealand was built on the hard work and broad shoulders of its farmers. They tamed the land, and they made it productive. True grit and determination have always been the making of our dairy industry and our other world famous exports like the All Blacks”.

“Back in the mid-30s Anchor partnered with the formidable All Blacks team and in doing so showed what being New Zealand made was all about. That’s goodness, growth, strength and greatness,” says Ms Morgan.

Morgan believes that the DNA of Fonterra dairy farmers and their local communities have always been a huge contributor to the All Blacks success, on and off the field.

“While Fonterra farmers have provided the milk that’s fuelled many generations of All Blacks, their farms have also been the training ground for a good number of All Blacks including George Nepia, Sid Going and Colin ‘Pinetree’ Meads,“ she says.

“The work ethic and hands-on attitude of dairy farmers lends itself to performing well at the highest level”.

On 7th September, we will all #GoStrong with the All Blacks - more details on the Anchor milk-All Blacks partnership will be released in the next few weeks.

Attached image caption: Original 1935 souvenir brochure artwork designed by Gilbert Meadows for Anchor milk products / All Blacks overseas tour partnership

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