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Sounds to Kiwi music lovers

Sounds to Kiwi music lovers

Spark is partnering with Live Nation Entertainment, and event promoters C3 Presents and CRS Presents to bring Auckland’s newest music festival, Auckland City Limits, to Western Springs Stadium in March next year.

Spark’s support of the event follows the digital services provider’s wider move into the music space, which involves strategic partnerships with Spotify, Live Nation and Rhythm & Vines.

Spark GM of Marketing, Clive Ormerod, says the event is about music fans coming together: “Hanging out with mates and family is part of the quintessential Kiwi summer – made even better with music. Festivals like this let us do that together on a big, exciting scale. They also provide a national stage for New Zealand’s own talent, and attract top international acts.

“Over the past year we’ve helped tens of thousands of people enjoy priority access and unforgettable moments with their favourite artists. With Auckland City Limits we’ll be doing that again – giving customers the opportunity to get closer to the music they love and to discover new artists.”

Ormerod says Spark will provide engaging and personal experiences for customers at Auckland City Limits, and will be revealing these exciting plans in the coming months.

The one day festival on 19 March 2016 promises a full line-up of over 40 local and international acts. The first announcement of artists will be 3 November.

Campbell Smith from CRS Presents says, “We want to produce a live music festival experience that is memorable and spectacular, created and curated specifically for Auckland.”

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The event is aligned with the Austin City Limits festival, launched in 2002 in Austin, Texas. Charlie Walker of C3 Presents, promoters of the Austin event, believes the format will work well in Auckland. He says, “New Zealand offers an incredibly rich musical and cultural foundation to deliver a world-class festival that Auckland can be proud of.”

Spark will offer customers exclusive presales to Auckland City Limits through its Spark Thanks programme on Thursday 5 November at 9am. For more information, music lovers can head to www.spark.co.nz/thanks.

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