Anchor on the hunt for NZ’s Best Milkshake!

Anchor on the hunt for NZ’s Best Milkshake!

Tuesday 1 December, 2015: Today marks the first day of NZ’s Best Milkshake competition as Anchor seeks to find the best in the land! Like the search for New Zealand’s ultimate pie, hunting high and low for the quintessential fish and chip shop or naming the finest cheese rolls in the South, we now have the opportunity to unearth the best Kiwi shake.

Now in its second year, NZ’s Best Milkshake competition encourages all Anchor customers (cafes, petrol stations, food-stores and dairies) to enter their most creative blend. Kiwis are now encouraged to go out and try these creations, vote for their favourite online and be in to win great prizes.

Judging will take place with official judge Nici Wickes touring the country to taste the top milkshakes – tough job! Nici will visit the four most popular stores (one in each of the four regions) as decided by popular vote. The ultimate winner will be determined based on the criteria of uniqueness, texture, aesthetic appeal and of course, taste.

“A long warm, thirst-quenching day at the beach is only complete with the ice-cold slurp of the choc shake – or in my case, a classic lime marvel,” says Nici. “So if you’re down in the Bay over the Christmas break, heading across to the Coromandel or kicking it around town, make sure you get a milkshake and jump online to vote for your favourite!”

But there’s a lot of work that’s gone on behind the scenes before the launch today, says Anchor National Field Sales Manager - Out of Home, Fluer McKinney.

“Our franchisees (Anchor milkmen) have been working hard signing up their customers to be involved with the competition. Cafes can still register their milkshakes over the next couple of weeks, so make sure if you know of a good little local, to encourage them to sign up,” she says.

“We have also teamed up with a handful of well-known Kiwis to join in the excitement of warmer weather, longer days and milk mo’s. Over the last few weeks a fabulous group of individuals, like Jamie McDell and Blair Tuke, paired up and rustled together their own unique blends to get in the spirit of the competition,” says Fluer.

ENDS

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