Bauer Media launches Now To Love

Wednesday, April 5, 2017

Bauer Media completes its ‘To Love’ network with the launch of Now To Love, set to be New Zealand’s biggest website for women on all things lifestyle and entertainment.

Now To Love launches this week, bringing together extended online content from the teams behind New Zealand’s biggest women’s lifestyle and entertainment brands: New Zealand Woman’s Weekly, Woman’s Day, Good Health Choices, The Australian Women’s Weekly NZ, Simply You Style and NEXT – all in one digital home.

It is also publishing up to the minute, bespoke Now To Love content, delivered by a dedicated online editorial team led by Bridget Jones. Bridget and her team will focus on creating editorial and commercial content across the core pillars of Health, Parenting, Beauty, Lifestyle, Travel, Celebrity and more.

Now To Love follows the very successful model set by Food To Love and Homes To Love, where advertisers enjoy the benefits of a brand-safe environment and trusted category expertise, under one digital home that also provides scale for amplifying their campaigns.

“Now To Love completes our digital portfolio,” says Digital Director Michael Fuyala. “Following the recent launch of NOTED, we now have strong market positions and deep engagement around each of our key verticals: Women’s Lifestyle and Entertainment, Food, Home, Fashion and Beauty, and Current Affairs and Culture.”

Now To Love includes dedicated landing pages for each of the six contributing brands. This means the growth and momentum the brands have through social and video will continue, for example: all existing Woman’s Day channels are retained with the content now being amplified to a wider audience.

“Woman’s Day and New Zealand Woman’s Weekly are the most popular women’s magazines in the country, renowned for their celebrity and real-life stories,” says Sido Kitchin, Editor-in-Chief of Woman’s Day and New Zealand Woman’s Weekly. “We are excited to bring our unique content – particularly video – to the biggest dedicated online site for women in New Zealand with the proven ‘To Love’ model.”

Meanwhile, Now To Love will offer audiences and advertisers depth and authority in the key content categories of Lifestyle, Health, Beauty, Parenting and more, as the editorial teams from all the contributing titles collaborate to keep New Zealand women informed and entertained – “in the know”.

The new launch is supported by a half-million-dollar marketing campaign, kicking off this week. It includes: outdoor, radio, print and digital, with a particular focus on social, video, display and editorial content distribution. 2/2

Now To Love also features an evolved suite of advertising products that focus on optimising the performance of native content and video, using data to amplify the effectiveness of content campaigns. These complement our highly commercial editorial teams, who are focused on engagement over clicks. Together, they cement Bauer Media’s position as the go-to for contextually relevant, world-class native content campaigns, targeting women.

ENDS

About Bauer Media New Zealand:

Bauer Media New Zealand is the country’s largest and most influential magazine publisher, with 21 magazines brands. More than 2.8 million New Zealanders have read Bauer magazines in the past year and the duplicated monthly reach on Bauer websites is 1.1 million plus 1.5 million on social media. Bauer Media NZ’s consumer division specialises in women’s entertainment and lifestyle, fashion and beauty, food and home, and current affairs and culture across print, digital and events. Integral to the company’s success are vibrant, information-packed websites and social media platforms anchored on the To Love network.

Magazine brands include the country’s most-read weekly newsstand magazines: Woman’s Day and New Zealand Woman’s Weekly plus the highest-selling women’s monthly title, The Australian Women’s Weekly NZ. Bauer delivers premium and highly engaged audiences through award-winning brands such as NZ Listener, North & South, Metro, HOME, Fashion Quarterly, Simply You, NEXT, Your Home & Garden, Taste and KiaOra. The company’s focus on innovation has led to a number of high-profile brand launches: Paperboy, Nadia and Miss FQ magazines, NOTED.co.nz and Nowtolove.co.nz. Bauer offers a range of independent, communication-related services, including research through Insights IQ, custom publishing, video production and content marketing through the Media Collective.

Bauer Media NZ also publishes the country’s leading and hugely successful Property Press real estate guides, with 14 titles and the website propertypress.co.nz. Bauer Trader Media is the motoring, caravan and farm specialist division, which publishes industry-specific magazines and sites including Autotrader and Farm Trader.

http://bauermedia.co.nz

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