Kiwi gyms first to turn sweat into drinking water
17 November 2017
Press Release: Kiwi gyms first to turn sweat into drinking water
Kiwi
fitness buffs will be the first in the world to put their
bodies on the line for one of the world’s largest fitness
events, when a few sweaty hours will result in millions of
children having drinking water for
life.
Workout
For Water is a global fitness event on November 18th,
with gyms, instructors and gym members from around the world
raising money to help children in East Africa.
The event is the first outing of Les Mills and Unicef’s MOVE THE WORLD partnership, and is part of the lead up to global World Children’s Day celebrations on November 20th.
“A worldwide fundraising event of this nature has never been attempted before. This is true kiwi innovation. When people said it couldn’t be done, we did it anyway. It’s going to be fun, and it’s potentially going to change the lives of millions of children,” says Vivien Maidaborn, Unicef NZ’s Executive Director.
Globally, Les Mills has 130,000 instructors and four million weekly participants. With the involvement of actor Hugh Jackman and fitness superstars throughout the world, Workout For Water has the potential to be the largest fitness event the world has ever seen.
All funds raised through the event will help children and their families gain access to safe water, health care and nutrition. When children have to rely on unsafe water, they become weak, malnourished and susceptible to water-borne diseases, which are leading causes of death in children under five.
Les Mills International Creative Director, Dr. Jackie Mills, says the partnership is a perfect opportunity for Les Mills to deliver on its mission of creating a healthier planet.
“We’re so proud to be making a difference to the lives of millions of children by doing something we love. Les Mills is all about health and well-being. If we can improve the well-being of children around the world, then that’s the best workout result we could ever hope for.”
Instructors, gym
members, and the public can get involved through
WorkoutForWater.live