Mediaworks launch new corporate brand identity/presenters

Jay-Jay Harvey joins More Fm Drive alongside Jason Gunn

At a customer and media event held in Auckland this afternoon, MediaWorks CEO Michael Anderson unveiled a new corporate brand identity for the media organisation.

“One year ago, we introduced Three. This was the beginning of a journey with the Three brand - it reflected what we aspired to be, and over the course of the past year, we have fully inhabited that brand,” says Michael.

“Fast forward a few months and we undertook similar research with our staff and our customers, about what MediaWorks is like as a place to work, a brand and a media organisation. This new corporate identity better represents who we are, the direction we are heading and what MediaWorks stands for. We have created a logo that represents the modern media company we aspire to be.”

It was also announced at the event that Jay-Jay Harvey is joining More FM Drive alongside Jason Gunn with current Drive co-host Lana Searle moving to More FM’s Breakfast show with Si and Gary.

After 23 years at The Edge, Jay-Jay’s new role will see her commute to Christchurch to join Jason Gunn in the studio during the week. The new More FM drive lineup will launch in April and be broadcast nationally.

“This is a huge move for me and I couldn't be more excited”, says Jay-Jay, “it was bittersweet to say goodbye to The Edge after such a long time, but it makes it easier knowing that I’ll be sitting next to Jase, a true broadcasting legend. I’m also looking forward to no more early morning wake-ups!”

Jason has already prepared a warm welcome for his new co-host.

"I found a true friend in Lana and had the time of my life working with her. I've really been lucky to work with some very talented people throughout my career, and that continues as I can't wait for Jay-Jay to join me in the afternoon, I can guarantee there will be much laughter had by all."

Leon Wratt, Group Content Director - Music, MediaWorks Radio, is thrilled that two of New Zealand’s top broadcasters are joining forces for the first time.

“Jay-Jay and Jase are both incredibly talented and have large fan followings. We know this combination will be a hit with More FM - a station that is continuing to grow,” says Leon.

More FM is expanding into new markets in South Canterbury and Otago from April, and More FM’s Polly & Grant are now available in Waikato, Rotorua, Whanganui and Dunedin.

“MediaWorks radio is going from strength-to-strength,” continues Leon, “The Edge Breakfast’s new lineup of Dom, Meg and Randell is proving to be a winner with listeners, and we’re releasing a new version of our digital streaming app rova, one year and 11 million streams since it first launched.”

Coming later this year, rova 2.0 will feature improved searchability and connectivity (via Chromecast, Carplay, Android, Sonos), downloadable podcasts, ondemand audio as well as live video streaming.

Further MediaWorks content announcements will be made later today.

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