The New Biological Economy
Media Release
The New
Biological Economy
How New Zealanders
are Creating Value from the Land
Eric Pawson and the Biological Economies Team
Auckland University Press
11 OCTOBER 2018
Auckland University Press
9781869409357,
Paperback, 225 x 160 mm, 304
pages, $45.00
Subjects: Agriculture, Business,
Sustainability
From milk and merino to wine and tourism, how New Zealanders are transforming how we make a living off the land.
For over a century,
New Zealand has built its economy through a series of
commodity-based booms – from wood and wool to beef and
butter. Now the country faces new challenges. By doubling
down on dairy farms, aren’t New Zealanders destroying the
clean rivers and natural reputation upon which the
country’s primary exports (and tourism) are based? And in
a world where value is increasingly rooted in capital- and
technology intensive industries, can New Zealand really
sustain its high living standards by growing
grass?
This book takes readers out on to farms, orchards and vineyards, and inside the offices and factories of processors and exporters, to show how New Zealanders are answering these challenges by building The New Biological Economy. From Icebreaker to Mr Apple, from milk and merino to wine and tourism, from highend Berlin restaurants to the shelves of Sainsbury’s, innovative companies are creating high-value, unique products, rooted in particular places, and making pathways to the niche markets where they can realise that value. The New Biological Economy poses key questions. Do dairy and tourism have a sustainable future? Can the primary industries keep growing without destroying the natural world? Does the future of New Zealand lie in high tech or in the innovations of a land-based economy?
Eric
Pawson is an emeritus professor of geography at the
University of Canterbury, recipient of various awards
(Distinguished New Zealand Geographer Medal, 2007; National
Tertiary Teaching Excellence Award, 2009; University of
Canterbury Teaching Medal, 2013), and co-author or coeditor
of Making A New Land: Environmental Histories of New
Zealand (Otago University Press, 2013); Seeds of
Empire: The Environmental Transformation of New Zealand
(I.B. Tauris, 2011) and many scholarly
articles. The Biological Economies Team is: