Rewind Radio Is All That & A Bag Of Chips

Ara Institute of Canterbury’s second year radio students are turning back the clock to everything 90s, on their newly launched channel - Rewind. From Backstreet Boys to Spice Girls and Britney Spears, Rewind Radio 96.1FM will be playing jams straight from a 90s kid school disco.

The 90s is considered one of the most musically diverse eras, featuring various genres of music such as techno, hip hop, pop, grunge and alternative rock. Research shows that music plays an important role in the connection to our memory and that it has the ability to take us back in time or elicit different emotions.

In the annual New Zealand Broadcasting School (NZBS) radio station competition, teams of students develop a unique station idea before presenting it to a panel of industry professionals from both Mediaworks and NZME, along with their tutors. Lizzie Solly, Rewind Radio Promotions Manager says, "We chose to do a 90s theme because we are after the nostalgia element. People will recognise the music we play, and it will remind them of past events when they were younger."

The radio station will run for eight weeks and will include a promotional launch event to raise awareness and attract audiences to listen to Rewind. To promote their radio frequency, the students have decided that a boyband flash mob would be the ideal way to attract an audience.

"We wanted to do this because in the 90s and 2000s, there was quite a big following of boy bands so with our flash mob we are kind of paying homage, but also representing the brand and type of music we are playing," says Lizzie.

NZBS tutor Brendan Reilly says he looks forward to seeing what students come up with each year.

"Getting to run a real radio station is invaluable learning as the students take on every role you would see in a commercial radio station. Because it is ‘their’ station, they commit a lot of time and effort in trying to make it the best it can be," says Reilly.

"The boy band flash mob will be a challenge as most of the students are talkers, not singers or dancers. Whatever they come up with, it will certainly be a laugh!"

The announcers are live now so tune in to 96.1FM and keep an eye out for the funky 90s content the students have planned.

ENDS

For more information contact:

Alice McIlhone | PR and Communications Specialist- Ara, Te Pukenga

Email: alice.mcilhone@ara.ac.nz, Mobile: +64 (0)21 275 8541

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