As Andre Agassi said in an advertisement for Canon cameras in the early 90s, “image is everything.”
In some ways, you could also apply this idea to luxury homes.
A high-end home buyer understands the importance of aesthetics. Being surrounded by superior materials and beautiful decorative touches makes one feel relaxed and happy when they walk into a luxury home.
There is, however, more to luxury than what's on the surface.
Having the best architecturally-designed home with the best fittings and decor doesn't matter if the walls - and what's inside them - are made of inferior materials.
“This is why Davies Homes puts so much emphasis on these "hidden" elements to make homes that are truly high-end,” says the company’s Managing Director Daniel Davies.
“Your frame is what supports the structure of your house, so why wouldn't you want it made of the strongest material?”
For all of our homes, Davies Homes uses laminated veneer lumber (LVL) to create stronger, straighter, and more durable walls.
As part of the CodeMark certification process, this product, also known as J-Frame, is manufactured entirely from renewable radiata pine.
J-Frame has a number of benefits that allow the Davies Homes team to continue to provide top quality homes to favourable timelines.
“One of the key benefits of J-Frame is its superior strength. J-Frame timber is constructed by layering small pieces of timber together,” says Daniel Davies.
“Traditional framing is often made from a single piece of solid wood, which can include natural imperfections and warp and deform over time. These need to be corrected before they can be used, which adds time to the build process.
“By being straighter and more uniform, J-Frame provides a stronger and more consistent product that helps our team complete their work more quickly. It also results in straighter walls that look spectacular.”
J-Frame also helps reduce the time it takes to build a home. Because there are no imperfections that need to be corrected, the frame can be erected more quickly.
Additionally, J-Frame is made from sustainably sourced radiata pine, as verified by the Forestry Stewardship Council (FSC).
When compared with traditional solid wood timber framing, J-Frame produces less waste at installation due to its 100% usable lengths.
Davies Homes' insulation is another feature that sets them apart from their competitors. They use Mammoth Insulation, a non-sagging, high-performance product made from recycled plastic bottles.
As it's cut precisely to size and then pushed into the framing, it creates a seamless, smooth fit without tucks, creases, or gaps.
This means not only that the walls retain more heat, but they also help absorb noise so homeowners can enjoy a quieter environment.
Daniel Davies says the use of J-Frame timber and Mammoth insulation are just two examples of the company's commitment to quality.
“We only put the very best materials into our homes. We’re not the cheapest home builder out there, and there’s a good reason for that - our customers expect superior build quality, and we’re driven to deliver on that.
“By using top quality materials, right down to the framing and insulation, we’re providing our customers with a beautiful, well-built home that will last a lifetime.”