UCOL business students lend promotional muscle

11 August 2011

UCOL Wairarapa Business students will flex their promotional muscles over the next few weeks as they support their region’s Made in Wairarapa expo.

The 18 National Certificate in Business Administration students will use traditional and the latest methods to promote community awareness and participation for the annual event later this month.

Their strategy includes the distribution of flyers and posters directly to businesses, and the creation of a Facebook marketing campaign.

UCOL Business Programme Coordinator and Lecturer Deborah Rolston says the majority of her business students are under 25 years of age and are keen to use social media as a promotional tool. “It is the first time Facebook has been used to promote Made in Wairarapa.”

Deborah says the team project not only covers several elements of the Level 4 programme including event management and written communications, but has many other benefits. “The students have to get out into the business community to promote the expo. That improves their self-confidence and can raise their personal profile among the industries they may wish to find future employment in.”

Made in Wairarapa organising committee member, Pete Nikolaison, says his small team is grateful for UCOL’s initiative and support. “We are very impressed with the enthusiasm and professionalism shown by the business students,” he says. “They have had some great ideas and we are very excited at the prospect of using social media this year to promote the event.”

In its fourth year, Made in Wairarapa allows local companies to showcase their business to the general public and to form inter-business connections. Pete says, “We’d like to encourage Wairarapa businesses and the community to spend locally when they can.”

When: 27 – 28 August 2011.
10.00am – 4.00pm.
Where: Genesis Event Centre, Masterton.
Free Entry.

ENDS

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