International business expert lectures in Wellington

MEDIA ADVISORY

25 October 2013

International business expert lectures in Wellington

One of the world’s leading researchers in the field of international business, Professor Mike Kotabe, will give a public lecture at Victoria University of Wellington next week.

Victoria Business School is bringing Professor Kotabe to Wellington as part of its distinguished lecture series, which features leading scholars in the fields of marketing and international business.

Professor Kotabe holds the Washburn Chair Professorship in International Business and Marketing at the Fox School of Business and Management at Temple University in the United States and is currently Editor of the Journal of International Management.

He has written over 100 scholarly publications and was elected a Fellow of the Academy of International Business for his significant contribution to international business research and education.

Professor Kotabe’s lecture will discuss strategies emerging economies can use to build competitive advantage in the global market, how these strategies have played out over time and the lessons that have been learned.

Associate Professor Dan Laufer, from Victoria’s School of Marketing and International Business, says the lecture is a unique opportunity for Victoria staff and students and Wellington business and marketing staff to hear from a world authority on doing business internationally.

“Professor Kotabe has lectured at business schools around the world, worked with leading global companies such as Nissan, Philips and Sony and been an adviser to top bodies such as the United Nations and the World Trade Organisation.

“I hope anyone serious about international business and marketing will take the time to hear his insights.”

Global Competition and Emerging Economies: The Growing Importance of Emerging-Market Firms in Global Value-Chains

Date: Wednesday, 30 October
Time: 5.30pm   
Venue: Old Government Buildings, Lecture Theatre 1, Wellington

ENDS

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