Lana’s Scales Heavy On Health

News release
June 23, 2005

Lana’s scales heavy on health

Lana Coc-Kroft has faced a mountain of challenges in her time.

Now she’s taking on a major new challenge: encouraging New Zealanders to become healthier.

Lana has recently been appointed as the ambassador for Healtheries of New Zealand, to spread the word about the benefits of a balanced lifestyle and healthy eating.

“Basically I think everyone wants to be healthy,” Lana says. “They can be, but it takes a focused attitude and a little effort coupled with a balanced approach. If you know what you want, you can do it.

“Healtheries attracted me because the business is all about having a balance, a realistic attitude to healthy living. I eat well, exercise a little but I’m no health fanatic. And that’s Healtheries’ approach – anyone can make healthier choices,” she says.

“The company’s products help people keep a realistic perspective on health and also balance our increasingly busy lives. They are also mindful of growing consumer needs such as the huge growth in people needing to avoid wheat and gluten in their diet.”

With a growing family – she and her partner have two sons aged six and three – and a busy lifestyle, Lana says good food can be fun.

“I believe it’s important for me and my family to have good eating habits. My children are learning these eating habits and they simply don’t miss the unhealthy things.”

Lana says she has only recently discovered supplements, however.

“I had a health scare in 2004. I was mentally prepared for rehab but I simply didn’t have the physical capacity to recover quickly. So it was great to be able to supplement my diet to help speed my recovery.”

As Healtheries ambassador, Lana looks forward to working with the Healtheries team to help develop new products.

“I have a bit of a fantasy product,” she says. “A magic food that would make every meal a nutritious one. Just sprinkle it on and it takes away all the bad bits; you will sleep well, eat well and feel good about your body.”

About Healtheries
Healtheries is a 100 year old New Zealand-owned business and one of the world's leading health food and dietary supplement manufacturers. The company's range covers more than 750 diverse products and spans vitamins and minerals, garlic and herbal supplements, cereals, rice wafers, natural foods and herbal and fruit teas. In many categories, Healtheries is the market leader and today almost every New Zealand supermarket, health food store and pharmacy is a Healtheries stockist. And as an icon brand, Healtheries products are found in the majority of NZ households. The company employs more than 250 people and exports to all five continents.

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Issued for Healtheries of New Zealand by Pead PR

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