Bayer launches online thrush test for NZ women

Bayer launches online thrush test for New Zealand women

Auckland, 5 May, 2008 New Zealand women are now able to take an online thrush test thanks to the launch of a new Canesten® website by Bayer New Zealand’s Consumer Care division.

Bayer New Zealand Canesten brand manager Daniela Westphal says women will be able to visit a section of the website www.canesten.co.nz and answer questions about their symptoms.

Based on their answers, the website will then work out the best solution and make a recommendation as to the best Canesten treatment to use.

“What we wanted to do was make it easier for women to find out about thrush and to ask for thrush treatment,” says Westphal.

“Our new online thrush test helps women find out which Canesten option is right for them. They can answer all the awkward questions discretely online in the privacy of their own home.”

Westphal says the online test is based on a “recommendation grid” that was compiled after Bayer consulted with pharmacists throughout New Zealand.

“Once a woman has taken the test, the website provides a summary and recommends a treatment based on what answers were given. It also explains why the treatment is recommended.

“The test results and recommended solution can then be printed out for the woman to take to her local pharmacist where she can discuss further the recommended treatment.”

While the Canesten website primarily provides consumers with information on thrush, it also contains a section of other types of fungal infections, such as athlete’s foot, jock itch and ringworm.

For more information, visit www.canesten.co.nz

ENDS

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of healthcare, nutrition and high-tech materials. Bayer HealthCare, a subsidiary of Bayer AG, is one of the world’s leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Diabetes Care and Pharmaceuticals divisions. The pharmaceuticals business operates under the name Bayer Schering Pharma AG. Bayer HealthCare’s aim is to discover and manufacture products that will improve human and animal health worldwide. Find more information at www.bayerhealthcare.com.

About Canesten®
All Canesten vaginal thrush treatments are Pharmacist Only Medicines. Your pharmacist’s advice is required.
Medicines have benefits and some may have risks. Canesten Fluconazole Capsule and Canesten Fluconazole Capsule & Clotrimazole Cream Duo are not recommended for pregnant or breast feeding women. One oral capsule contains Fluconazole 150mg and one 10g tube of cream contains Clotrimazole 10mg/g.
Canesten Clotrimazole Thrush Treatment Once Cream and Once Pessary contains lotrimazole 100mg/g. Canesten Clotrimazole Thrush Treatment Once Pessary + Cream: pessary contains 100mg/g clotrimazole, 10g tube cream contains 10mg/g clotrimazole. Canesten Clotrimazole Thrush Treatment 3 Day Cream 20g tube contains Clotrimazole 20mg/g. Canesten Clotrimazole Thrush Treatment 6 Day Cream and 6 Day Pessary contain 10mg/g clotrimazole.
Always read the label carefully and use strictly as directed. If symptoms persist or you have side effects, see your pharmacist or doctor.
Bayer New Zealand Ltd., BG Consumer Care, Auckland, New Zealand
TAPS Approval No: PP5288

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