Inaugural Boobcamp Sees Celebs Get Physical

MEDIA RELEASE AUGUST 2009

Inaugural Les Mills Boobcamp™ Sees Celebs Get Physical

A group of New Zealand celebrities, along with more than a dozen corporate teams, is preparing to get physical in an attempt to raise money to help find a cure for breast cancer.

The celebrity team will be competing in the inaugural Les Mills BOOBCAMP™, which will see 15 teams of eight people competing to win and fundraise $1000 for every recruit, with all proceeds going to Breast Cancer Research Trust.

The team includes former New Zealand Warriors player Monty Betham; television personalities Carol Hirschfeld and Julian Wilcox; Radio Sport hosts Miles Davis and Willie Lose; actresses Miriama Smith, Madeleine Sami and Jaquie Brown; columnist Mary Lambie; and dancer Nerida Cortese who will be joined by Les Mills CEO Reece Zondag – for extra motivation!

Tony Moffatt, CEO of the Breast Cancer Research Trust comments, “Breast cancer in New Zealand is at epidemic proportions – five years ago 1 in 10 women would be diagnosed – now this is 1 in 8. The lives of over 660 New Zealand women of all ages are being lost every year and over 2,600 women are diagnosed each year. We are committed to achieving a new, brighter future, free of the fear of breast cancer – with a goal to find a cure by 2018. This fundraising initiative is terrific and we wish all recruits the best of luck over their four week programme – both for fitness and fundraising!”

Les Mills CEO, Reece Zondag, says as well as raising money for a worthy cause, Les Mills BOOBCAMP™ kicks off the Les Mills BOOTCAMP® season, which runs intensive team programmes from October through to April.

“We know people get fitter and achieve better results working in teams with a coach or trainer, and Les Mills offers many ways to train this way – a Les Mills BOOTCAMP® approach achieves dramatic results in a short time and helps people get fit heading into summer.”

Zondag said Les Mills not only wants to support breast cancer research, but raise awareness of the benefits of fitness and a healthy lifestyle to everyone.s wellbeing. I n addition to the team of celebrities, 14 corporate teams from a wide range of industries will be competing in Les Mills BOOBCAMP™ 2009. All recruits will be facing early morning starts three times a week over the four-week programme. The challenge gets underway with a group testing on 25 August and the final prize giving will be held on 25 September. Everyone can support their favorite celebrity, as well as donate, by visiting the website: www.lesmillsbootcamp.com

ENDS

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