Thinking differently about sponsorship

Thinking differently about sponsorship

The bidding to be the 2010 Autism New Zealand Annual Appeal Week sponsor opens on Trade Me tomorrow (Friday) at noon and will close at noon on 23 April. Companies, organisations and individuals all over New Zealand will have a chance to become the main sponsor of the fundraising week and secure $250,000 of services.

Autism NZ Chief Executive Alison Molloy explains that they needed to think differently about fundraising and so decided to stretch their ideas. Autism New Zealand Annual Appeal Week runs from Tuesday 1 June to Monday 7 June.

“A winning bidder prepared to think outside the square would complement our organisation’s support for people who think differently but contribute so much to society. We think this Trade Me auction may be just the thing that attracts them,” Alison Molloy said.

“Our support means so much to all those who have a family member with an Autism Spectrum Disorder. Providing the right information, advice and support at the right time, so individuals can choose their own path within a community rather than outside it, changes the lives of many.

“It is a difficult climate in which to raise funds and we need money to keep running our services such as our 0800 Help Line, our newsletters and courses for families. We are looking forward to having a major sponsor for the year’s appeal as well as support for the rest of the year' she said.

Trade Me’s head of advertising Michael Gregg said the online marketplace was pleased to be getting involved.

“At Trade Me headquarters we’re pretty big on thinking differently – in fact it’s something that New Zealand as a whole is famous for. Autism is part of the lives of many of those in the Trade Me community, it’s nice to be giving something back.

"We’re certainly encouraging Kiwis to get involved in landing a pretty awesome package for themselves, their mates or their organisations,” he said.

The companies donating services are: Y & R, Mediaedge, Convey IT, GEON, Slingshot, Simply Food, Newsletters Limited, Trade Me and the Metservice.

At noon tomorrow go to: www.trademe.co.nz.

ENDS

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