Health Sponsorship Council Supports League 4 Life Programmes

Health Sponsorship Council Supports League 4 Life Programmes

Auckland, New Zealand February 21, 2011 - The Health Sponsorship Council has teamed up with New Zealand Rugby League to lend its support to the League 4 Life Healthy Breakfast Eaters programme.

The Health Sponsorship Councils mission to promote health and encourage healthy lifestyles with a special interest in nutrition and increased physical activity is an ideal partner for the NZRL and its League 4 Life programmes.
Dain Guttenbeil, NZRL Community Programmes Manager says “With 36,000 children not eating breakfast at home on a school day and Pacific Island children 5.7 times and Maori children 2.5 times more likely to skip breakfast, it is essential that we get the message to our community about the importance of feeding their children breakfast.”

“In the first instance we’re doing this by giving key messages at the Community Roots Camps, and then we’re showing them how easy it can be by offering all participants at the camps a simple breakfast of cereal, a drink and some toast with spread.”

He continues “We’ve been very fortunate to have a number of Vodafone Warriors come along to our first two camps in Rotorua and Whangarei and they’ve been with the children giving them their toast and cereal and pouring them drinks. We’re sure that the families will take their lead from these role models and try and do the same at home.”

New Zealand Rugby League will continue to work with the Health Sponsorship Council on developing effective actions to encourage the greater league community to take steps to improve the health and wellbeing of their families.

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