Boat Race Advertising On Scoop = Smart Business

Tuesday, 8 October 2002, 6:36 pm
Press Release: Scoop Sales

CLICK ON THE YACHT FOR DETAILS OF THIS WEEK'S SPECIAL OFFER

SCOOP – Sponsor/Advertising Services

Scoop is New Zealand’s leading independent online news provider. Our readership levels of 10,000 visitors a day provide advertisers with a credible – and extremely cost effective - alternative to advertising in the business newspapers (NBR, the Independent), and niche magazines like Unlimited.

Read on for more detail on how Scoop can help you gain profile and improve your own bottom line.

The Scoop Market

Scoop sponsor/advertising programmes provide marketing managers and communicators with affordable branding solutions that target a unique, informed, and powerful audience.

If you are looking for a sponsor/branding campaign that hits a select, powerful, and well-informed domestic audience, then Scoop Media is the medium that ensures you get exposure and receive an excellent return on your investment.

Scoop Media has available a range of sponsor/branding programmes which can be used to target your specific audience. Scoops tools include niche focussed media wire sponsorship, front page tile adverts, banner adverts, feature campaign pages and combination campaigns combining these elements with email alerts.

This week’s special – the Boat Race Feature Special (See below for details) is just one example of what we can develop to suit our client’s needs.

Contact:

Alastair Thompson, phone: 021 70 70 44
or Selwyn Manning, phone 021 664 286 or 09 845-6155
or simply send an email to: editor@Scoop.co.nz

More Information – Who Reads Scoop & How Often?

CAPTION: Graph showing the growth in average daily number of unique hosts (computers or proxy servers) requesting information from the Scoop Server.

Scoop’s New Zealand domestic audience accesses our information from domains hosted by large organizations. It is largely made up of people who view our service from work or their place of study. Our domestic audience tends to view our content during the working day.

Scoop readers include a high percentage of lawyers, bankers, politicians, public relations executives, directors, CEOs, teachers, researchers, lecturers, civil servants, journalists, editors, students and people who are active in our society.

Feedback and surveys suggest the Scoop Market is outward-looking and is interested in what goes on around them. The Scoop audience contains people who:

1. are IT and internet literate;
2. make decisions;
3. provide solutions;
4. travel often;
5. participate in their society.

Scoop is:

1. one of the top five rating general news sites in NZ (source: hitwise.co.nz)
2. New Zealand’s top rating political news site (source: hitwise.co.nz)
3. Ranked the 24,656th most read website in the world by Alexa.com (compared to netguide.co.nz = 123,006, searchnz.co.nz = 27,720, searchnow.co.nz = 203,262th, idg.net.nz - 137,168 & newsroom.co.nz = 356,289th)

Meanwhile scoop has around 4400 subscribed news-by-email subscribers who receive 250,000 emails each month and rising.

This means Scoop presents an attractive branding medium with an online audience on par with established newspapers like New Zealand’s The Independent Newspaper.

Scoop’s CIRCULATION

CAPTION: Graph showing the growth in average monthly page views since Scoop’s launch in June 1999.

Scoop Media receives:
1. 2.5 – 3.6 million hits per month
– 1.8 million pages accessed per month
2. 80,000 unique visitors a month (readers)
3. 180,000+ user sessions a month (visits)
4. 25,000 – 45,000 pages accessed, and 6000+ user sessions daily
5. 4400 news-by-email subscribers receiving in excess of 250,000 emails a month.

Scoop presently serves on average 1.1 million pages per month containing stories and press releases detailing daily news, parliament, politics, business, and foreign affairs. These are served to readers in 44 countries daily with around 70% of the audience in New Zealand.

.... THE BRANDING OPPORTUNITY OF THE YEAR

Boat Race Wire & Sponsorship Package:

Availability:

Available Till The End Of The Americas Cup In Summer 2003...

Price:

$1000 a month for the first month (this week only, special offer expires Oct 23rd) - $1500 a month thereafter.

The Campaign Components Are

Branding Components:

A Front Page Tile – approx 70,000 impressions a month
- SCOOP FRONT PAGE
A Skyscraper Advert In Culture/Sport Wire - approx 10,000 impressions a month (this is where all Americas Cup and LV Cup Press releases and photos appear)
- E.G. SCOOP CULTURE WIRE ITEM
A Skyscraper Advert on the Boat Race Feature Page – approx 5000 impressions a month and growing
- SCOOP BOAT RACE CUP FEATURE PAGE
Naming Rights (and click through URL) On Boat Race Wire news items – approx 300 emails a day and rising (as new subscribers join the service the numbers increase)
Banner Adverts – a minimum of 30,000 banner adverts per month to promote the news-by-email service

(All up you receive more than 100,000 advertising impressions each month – less than one cent each.)

Additional Benefits To The Sponsor:

Combine the campaign with a promotional campaign (posters, direct mail) that encourages your customers or prospective customers to sign up to the Boat Race news-by-email Wire and you can increase the value of the campaign for your business.

Associate your brand with a leading, award winning, and independent homegrown service.

Associate your brand with a sporting event that will capture the attention of the nation and the world.

FACE IT - YOU WOULD BE CRAZY NOT TO ADVERTISE ON SCOOP!

Contact:

Alastair Thompson, phone: 021 70 70 44
or Selwyn Manning, phone 021 664 286 or 09 845-6155
or simply send an email to: editor@Scoop.co.nz

© Scoop Media

Scoop

Scoop Independent News

Scoop is NZ's largest independent news source; respected widely in media, political, business and academic circles for being the place on the internet for publishing "what was really said", and for the quality of its analysis of issues.

Contact Scoop

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• Services - services@scoop.co.nz
• Phone - 04 910 1844