Sludge Report #169 – Polls, Pundits & Consultants
By C.D. Sludge
NOTE: Authors of this report will be anonymous and wide ranging, and occasionally finely balanced. Indeed you are invited to contribute: The format is as a reporters notebook. It will be published as and when material is available. C.D. Sludge can be contacted at sludge@scoop.co.nz. The Sludge Report is available as a free email service..Click HERE - http://www.scoop.co.nz/myscoop/ to subscribe...
In This Edition: Video Clip: Spot The
Puppet Strings… (Note: Email readers will
need to click here to view the online version of this column
and the video… Video from the Business Roundtable,
Te Awe (Maori Business Network) breakfast with political
parties. See if you can see who has puppet strings attached
and who is pulling them. Election 2005 In The
Media… A Few Bouquets Best
interviewers: Best Partisan
Bloggers: Best Non-Partisan
Bloggers: …. More bouquets may be posted here upon
nomination from the readers * suggested categories.. best TV
reporter, best news paper columnist * … email
sludge@scoop.co.nz "media bouquet" in the subject line. For
the avoidance of doubt C.D. Sludge's decision will be final
and no correspondence will be entered into. Bugger The
Pollsters… The problem with the polls is not
so much that they have been so wrong but with the fact that
even though they are obviously completely unreliable they
have been used by the Pundits (see below) as the
filter for an insurmountable amount of meaningless
supposition a.k.a BS. In addition, the appalling manner in
which the results have been used by the print media in
particular has not helped at all. The novel new idea of
reporting the results of "part of a poll" pioneered by
Fairfax and copied by APN was a new low point in political
punditry. And the fact that in each instance of the use of
this technique was purposed to present a headline trumping
up a National Party on the charge is evidence – if any is
needed – to demonstrate that neither newspaper group is in
fact as non-partisan as it claims to be. And so Sludge
says bugger the pollsters because: The problem of
the polls was illustrated yesterday morning when Radio New
Zealand's remarkably well-informed political editor Kathryn
Ryan remarked to the effect that the three polls coming up
over the next two days might give us a more accurate steer
on what is going to happen. Yeah right. Last night TVNZ
and TV3 unveiled twin polls with contradictory results. And
this morning the Herald produced another. The range of
contradiction is 13 points, all for polls conducted over
very similar periods with margins of error of around
4%! Bugger The
Pundits… Which brings Sludge to a second
complaint, the pundits. In particular those on TV. And, to
be fair, as Sludge is also a pundit bugger Sludge too… It
is inevitable that political pundits use polls as a foil
through which to judge their opinions on the state of the
campaign. The alternative is to judge things simply by
subjective opinion. Unfortunately in the end we might have
been better relying on the latter than the
former. Punditry based on polling is essentially a form of
self-confirming circular discourse - i.e., Don Brash is
polling well therefore he is doing something right. A poll
on Friday shows a National Party on the charge therefore the
announcement on Monday was responsible. But, as we know,
unfortunately another poll on Sunday is likely to say the
complete reverse. In the end views arrived at in this
fashion are as meaningless as the polls they are based
on. And it's not just the pundits. It also affects the
politicians and the voters. Emotionally this campaign has
been a roller-coaster for anyone who genuinely cares about
the outcome. And anyone watching the politicians up close
on this campaign would have seen a completely manic display.
On Monday, after a poll shows the Nats ahead by a country
mile, everybody is a bunch of birds, then by Wednesday after
an alternate channel produces a completely reverse result
the same people are in a blue funk and lashing out at the
media. In the circumstances - and thankfully some sanity
seems to have returned to the airwaves today - all this
emotional response and angst was probably entirely
unjustified. Polls are not wholly useless of course. Us
pundits knew it was close at the beginning of the campaign
and it is still close. Meanwhile voters have been provided
with a very useful steer on which of the minor parties are
likely to make 5%. And this is vital for MMP to work
practically for the voters and to minimise the "wasted"
vote. Nevertheless there has been an all-pervading impact
from the combination of meaningless polling and misinformed
punditry, and this has been overall of detriment to
democracy. Instead of focusing on the issues, we have been
focusing on the wildly fluctuating alleged impact of those
issues. Sludge is as guilty of this as anyone else. After
the Sunday Star-Times Business Round Table Scoop, Sludge
looked intently for any signs of an impact in the polls.
Similarly, after polls swung wildly a week after Don
Brash made his Race relations speech it seemed obvious that
was what was responsible. Then three days later TV3 produces
a poll which is 17 points different to the TVNZ one. The
only possible explanation at the time seemed to be a
flailing Don reacting fairly poorly to the issues around the
Round Table emails. A week later the Exclusive Brethren
fiasco looked certain to dent Teflon Don's armor. It was at
this point that the Sunday Star-Times and Sunday Herald
commissioned snap polls to gauge the impact. The polls (of
course) had contradictory results and we ended up yet again
none the wiser. Much was made of the decision by Kate
Brett (Sunday Star-Times Editor) to pull the full poll that
she conducted that week that showed National 2 points ahead
rather than 7. To be fair to Kate Brett, the result she
got from her snap poll probably wasn't what she was
expecting when she commissioned it. And it is difficult to
see what else she could have done. She could have
published both polls and just confused everybody, or she
could have dumped the snap poll result that probably didn't
deliver what she expected - and be accused of bashing the
Nats. Instead she really made the only choice she could have
and dumped the main poll in favour or the unexpected result
from the more recent poll. Kate Brett's difficult
decision, however, illustrates the reason that Sludge says
bugger the pundits. The pundits should have realized
earlier that the polls were hindering rather than helping
the reporting of the campaign and then devoted more time in
their comment to the contents of policy and campaign issues,
rather than misinformed supposition about voter reaction to
those issues. &
Bugger The Consultants… Finally there is one
more group that needs a brickbat. Election consultants, and
particularly foreign ones. Sludge cannot help but suspect
that these are probably the only group that correctly
interpreted the polling, and the media's reaction to it, and
used it to their advantage. As we twittered away in a
meaningless fashion, the real intentions of an incoming
National Government slipped in under the radar. Once we
get around to reading the entrails of tomorrow's poll,
Sludge suspects that story of this election campaign will be
of a media and voter obsession with the trivial at the
expense of any debate of the substantive. While Scoop and
all the other media played the tax debate, the leaked emails
and Don's Exclusive Brethren senior moment to the max, the
National Party was busy unveiling policy. This included
but was far from limited to: On the
face of it, the incoming National Government has a reformist
agenda of a scale not seen since the National Government of
1990 or the Labour Government of 1984. And Sludge has
little doubt that voters will not go to the polls tomorrow
informed of this fact. Fortunately - as discussed below
- thanks to Winston, even if National is elected, much of
this rabid reform is unlikely to come to pass. But
nevertheless the campaign has failed the voting public in
not bringing this to the public's attention. In the end,
this campaign has all the hallmarks of an American election
campaign. All style and hot air; no substance. And for
that I blame the consultants. The emails to Don Brash came
from consultants, and, regardless of what they claim, the
Exclusive Brethren's campaign cannot possibly be the work of
non-media savvy amateur god botherers. Bottom-line analysis:
There are only really two possibilities - Labour Victory or
much more Winston on TV Which brings this
pundit back to the subject of predictions. Like everybody
else, Sludge does not know who will win. Sludge suspects
that Labour has an edge and Sludge thought Don Brash
performed like a donkey on last night's debate, but that too
few people probably stayed awake long enough for it to make
any real difference. That said there are (on the basis of
the polls), it seems, only two realistic possibilities in
terms of election outcome. One of these will produce a
result on election night and the other will require us to
wait several weeks to know the shape of our new
Government. On the one hand we may effectively have an LPG
(Labour+Progressive+Greens) + Maori Government by as early
as 10pm tomorrow night. And if L+P+G are on track to get 48%
of the vote earlier in the night then this will be the
indicated result. In the past, the Green vote has grown
substantially on the back of special vote returns. This
result requires Labour to get around 40% to 42% or, if less,
then the Greens to get 6% to 7% to make up the difference.
If either party breaks significantly over these levels then
again an LPG government is indicated. On the other hand,
if National really is on the charge, then barring something
absolutely extraordinary and unexpected Don BRash will need
Winston Peters support to form a government. And here is
where it gets very tricky. While Winston's stated policy
of… 1. Not going into a coalition & …
sounds fairly simple, in practical terms it is actually
unworkable if National is the winner but does not have more
seats in its block that LPG+Maori. Why is it
unworkable? Because to form a government you need two
things and Winston appears to have - perhaps conveniently -
forgotten the second one. First you need confidence and
supply, which is what he has promised. Supply and
confidence is required to prevent the embarrassment of a
trip to the Governor General and an early
election. Secondly you need a "working majority". A
"working majority" is required to conduct business
Parliament. A Government needs it to get select committee
appointments made, a speaker elected, to move into urgency
and in fact to pass even the most trivial stages of every
bill. Without it a Government is unable to stop the
opposition calling a snap debate at its whim on any subject
it feels it would like to give the Government a hard time
about. Doubtless Winston Peters will be able to negotiate
a "working majority" agreement with National - National is
sufficiently desperate to get onto the treasury benches -
but it will be the precise shape of that agreement that will
determine the shape and policy of any new National
government, not the outcome on election night. Winston
has promised to keep the pain of waiting to a maximum three
weeks during which he will have to explain why he is now
reneging on his stated intention not to enter into a
coalition agreement. No doubt Winston Peters will call it
something other than a coalition agreement but in effect
that is what it will be. Winston is not accustomed to being
a poodle party and will want some ink on paper to prevent
him from becoming one. This week's Kim Hill interview
with Winston Peters was very enlightening on the subject of
what sort of things Mr Peters is likely to want in any such
agreement in order to play ball. He mentioned for example
five key principles which he would want to discuss. For
readers keen in exploring the matter have a look at: New Zealand First's 15 Fundamental
Principles
[http://www.scoop.co.nz/stories/PA0509/S00452.htm]
and the (before it gets taken down at midnight tonight) the
http://www.NZFirst.org.nz website. And
finally. Just in case you were thinking of not
bothering. VOTE!!!
Video Clip: Spot The Puppet Strings…
Election 2005 In The Media - Bouquets
Bugger The Pollsters…
Bugger The Pundits…
& Bugger The
Consultants…
Bottom line analysis:
There are only really two possibilities.. Labour Victory or
much more Winston on TV
http://www.scoop.co.nz/stories/HL0509/S00256.htm
)
1. Linda Clark (Nine To Noon & Debates -
RNZ)
2. Kim Hill (TVNZ – Face To Face)
3. John
Campbell (TV3)
4. Sean
Plunkett (Morning Report & Debates RNZ – special
commendation for showing the way to young journos on how to
deal with news managers.)
5. Paul
Henry (Radio Live – special commendation for getting Don
Brash more on air.)
1. David Farrar - http://www.kiwiblog.co.nz/
(for keeping his cool and being a great host)
2. http://www.keepleftnz.org/ - (for being very
funny)
3= No Right Turn -
http://norightturn.blogspot.com & Frogblog -
http://blog.greens.org.nz/ (for being useful and
informative)
4. Jordan Carter - http://jtc.blogs.com/ -
(for provding an outlet for the most incongruous bunch of
comment-posters.)
1. Public
Address - http://www.publicaddress.net/ (special
commendation to Tze Ming Mok, Keith Ng, David Slack, Graham
Reid, Che Tibby… actually, everybody in the Public Address
stable…)
2. NZBC - http://www.nzbc.net.nz/
3. Fighting Talk -
http://fightingtalk.blogspot.com/ - for being dearest to
the heart of the subeditor of this article. Their 'reasons
not to vote for' lists would qualify them for an
'anti-partisan' award if they weren't such obvious
lefties.Comment &
Opinion
Election
Main Page : Campaign
Diary : Poll
Watch
Debates ...
Education
: Taxation
: Foreign
Policy
1. they did not
refuse to allow their results to be interpreted in such a
flagrantly unscientific fashion, and stayed silent when
eyebrows were raised…
2. for not including in their
results important associated qualification information (i.e.
the levels of refusals and don't knows).
- Bulk funding of
schools;
- Privatisation of ACC insurance;
- A return
to market rents in state houses and subsidies paid directly
to landlords;
- The elimination of the Maori
seats;
- The removal of Treaty References from
legislation;
- The review and presumably abolition of the
Maori Affairs and Pacific Island Affairs ministries;
- A
brief flirtation with the notion of native logging.
2. Supporting the
party with the most seats on confidence and supply